addressability – Page 2 – Insider Interviews with E.B. Moss

IAB’s David Cohen with the Pulse of Digital Media & Marketing

October 22, 2020October 21, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 38:03 — 52.7MB) | Embed

When David Cohen joined the IAB as President, the US was two weeks into stay-at-home mandates. While that may have curtailed in-person conferences the industry association is known for, it upped the focus on all things digital. Not long after, the ante was also upped for Cohen personally when he was named CEO following the […]

VAB CEO Sean Cunningham on Why Video “Simply” Works

October 8, 2020October 8, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 39:30 — 90.4MB) | Embed

Sean Cunningham is the son of a radio personality and the husband of grammarian. That may be why he expresses himself so fluidly and works hard to offer clear explanations about the video landscape at the same time. Those personal aspects combined with deep professional experience in the ad industry and as a strategic media […]

The Scoop on TV Today from a Data/Research Exec’s POV

April 22, 2020April 21, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 34:11 — 23.5MB) | Embed

As VP of data and research for NYI – the ad sales interconnect in the country’s biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. And, at a time when the world, literally, is […]

Understanding TV Ad Targeting – “Precision + Performance” with A+E’s Heftman

March 5, 2020March 7, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 28:02 — 25.7MB) | Embed

These days, every video provider is looking to land ad dollars with a one-two punch of broad but targeted reach for brand awareness, matched with proof of performance — or business outcomes — via addressability or attribution. A+E Networks calls the combo “Precision + Performance.” In this bonus episode of Insider Interviews I thought it […]