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Cynthia Nelson Explains Video Commerce

Before she became an expert in video commerce, Cynthia Nelson participated in developing some of the first e-commerce and shopping sites, which paved the way for platforms like Amazon. Now in Epi 17 of Insider Interviews with E.B. Moss she offers practically a master class in the evolving world of shoppable video — or as […]

The News on News, Brand Safety and Media Buying

CES (now an acronym, but AKA the Consumer Electronics Show) has grown beyond just a cool tool and tech showcase to being a place ripe for conversations on cool marketing and ad tech. It was a watershed moment for the attendee count of my media industry cohort, with many remarking that it was like a […]

Bonus: Tech, Sounds, and Observations at CES with ThoughtLeaders

I strolled CES with thought leaders David Berkowitz, founder of Serial Marketers, AIMG and FOAF, Jeff Minsky, Founder, Mediawhizards, LLC, and longtime media sales pro, Kathy Newberger. In this bonus episode, we touched on a wide range of topics shaping the future of the industry…and covered some literal miles, too.  We compared firsthand experiences, some […]

Bonus: Previewing ‘24: E.B. Moss and Cynthia Nelson on Media Trends and Takeaways

Kicking off 2024, my fellow podcaster – but really more known as the expert in shoppable video, Cynthia Nelson – turned the mic on me, inviting me to guest on her show “Let’s Talk About Live Shopping.” Being in the hot seat myself was instructive as I thought back to the many takeaways of my […]

Claudia Romo Edelman, guest on Insider Interviews with E.B. Moss

Claudia Romo Edelman on Reaching ALL Humans

Did you know being “Hispanic” is not a thing in Europe? Just ask Claudia Romo Edelman. While living in many countries — as a Head of Public Relations for the World Economic Forum, to a Marketing Professor in Geneva — she was simply Mexican, no different from how her friends from Venezuela or Guatemala were […]

Guests Chris Pizzurro, Principal, Leap Media Group, and Michele Fino, Head of Branded Entertainment at Crackle on Epi 14 of Insider Interviews with E.B. Moss

Leap Into Engaging Branded Entertainment

Can branded entertainment be “bingeable?” If it’s engaging and the characters are relatable! What if no one watches? They will if that branded content is made — then promoted — by Leap Media. That’s what I learned from speaking with Chris Pizzurro, Co-Founder and Principal of Leap Media Group, and Michele Fino, Head of Branded […]