Best of: Holistic Podcasting per Sounds Profitable, Signal Hill and Audacy

Another Podcast Movement show is coming up — the “Evolutions” version, out of Los Angeles, with a focus on creators. I’ll be sharing some takeaways from that conference in an upcoming episode. But in the meantime, here’s a repeat episode to get you in the mood, with still highly valuable info gathered in June ’23 […]

Bonus: Tech, Sounds, and Observations at CES with ThoughtLeaders

I strolled CES with thought leaders David Berkowitz, founder of Serial Marketers, AIMG and FOAF, Jeff Minsky, Founder, Mediawhizards, LLC, and longtime media sales pro, Kathy Newberger. In this bonus episode, we touched on a wide range of topics shaping the future of the industry…and covered some literal miles, too.  We compared firsthand experiences, some […]

Bonus: Previewing ‘24: E.B. Moss and Cynthia Nelson on Media Trends and Takeaways

Kicking off 2024, my fellow podcaster – but really more known as the expert in shoppable video, Cynthia Nelson – turned the mic on me, inviting me to guest on her show “Let’s Talk About Live Shopping.” Being in the hot seat myself was instructive as I thought back to the many takeaways of my […]

NFL, Group Black and SXM on Adding the Human Element to Content

In this bonus episode of Insider Interviews, captured during Advertising Week 2023, I spontaneously interviewed three impressive executives on how each injects the human touch to various aspects of culture in media: Sports, Multicultural and Podcasting content. First, Marissa Solis, SVP of Marketing for the NFL, discusses how the NFL is incorporating AI to generate […]

How Five Companies Thrive with Brand Purpose

It’s been a record-setting hot summer. That got me thinking about the environment. And that got me thinking about ESG — the Environmental, Social and Governance factors companies can get valued on — by the Street and by the Consumer. And THAT is part of Brand Purpose. So, what are the ways “purpose” shows up […]

Get Emotional: Why Personality Enhances B2B Content

In this bonus episode of Insider Interviews, I’m not interviewing anyone. I’m having a brisk 20-minute conversation with Julie Livingston of Want Leverage Communication, discussing the art and value of adding personality to your B2B content  — and especially to your company podcast. Taken from Julie’s LinkedIn show, “PR Patter,” these are some of the […]