This episode is made up of two discussions about podcasting: A casual conversation with RAIN News president, Brad Hill around fun moments from the industry and projections for its success… and a more formal discussion — actually a few segments grabbed from RAIN’s Global Podcast Leadership Summit.
Insider Interviews host, E.B. Moss was the moderator on a panel about podcast advertising, featuring Art19’s Lex Friedman and Targetspot’s Dave Sosson — and a few of their insights were captured here.
You’ll learn how the summit had to pivot — and lessons for good zooming — as well as:
the kinds of media categories that podcasters are selling against — think paid social — and how they compare;
how host read ads are great, but how do they fit in to a targeted buy
Interesting projections from the IAB and the new categories opening up for — and of — podcast advertisers
SHOULD there be a “PAB”
And what is “giide”?
NOTE: Read RainNews.com to catch more takeaways from all the 8 sessions of the recent summit.
And ask E.B. about using giide.fm for your media company!
How do you circulate a message that even the Pope shares — and ultimately get 2 billion impressions across hundreds of countries around the world? Ask Lawrence M. Kimmel. His Rung-UP team created the #WeRemember campaign for World Jewish Congress. What marketing advice would this former Chairman of the Direct Marketing Association give politicians to help them appeal more to the public? And, what does Larry think are standout marketing tactics these days?
I asked Larry all of that – and he answered specifically and thoughtfully in Epi 13 of Insider Interviews. He also shares what led him to create Rung-UP, a strategic marketing consultancy…and why he calls it the first “C2C” agency.
You’ll immediately value Larry’s creative vision, branding and marketing expertise when you hear him discuss these elements as well:
How the current pandemic is affecting global consumer behavior
His personal experiences that impacted his evolution into a mission-driven clientele — and lessons from his father, Howard Kimmel, who put his lifeblood into building affordable housing
Rung-UP’s work with the World Jewish Congress and how he came about the campaign #WeRemember
Why a C2C approach is so important for those in the “C-Suite”
His tips on branding and marketing a politician
How advertising has changed and become more complicated throughout the years
Why both traditional and digital channels are important in advertising
Instagram stories or TikTok? And will he still embrace Facebook? Is there a place for traditional direct mail?
His predictions for consumer behavior in the future
The ripple effect of brands’ response to consumer buying habits
His recommendations for companies who need to do better in bringing more of a multicultural team — and what young entrants to a career in media should focus on.
Be informed and inspired by Larry Kimmel, who is living and working this reality:“If we can do well for the world and make a living at the same time, it’s even better.”
Get the “insider scoop” on how to dive in to creating a place in the podcasting world. The talented Juleyka Lantigua-Williams, Founder/CEO of Lantigua Williams & Co., an award-winning and Peabody-nominated digital media studio, walked us through her anxiety through her achievements. While she’s humble enough to just describe herself as someone who builds teams that create podcasts, those teams have turned out hit after hit in three short years. But Lantigua-Williams has the chops, from 20 years of experience as a writer, reporter, editor, syndicated columnist, book editor/scout, lecturer, and audio producer!
The differentiator for this company? Its mission to support and amplify the creators and stories “from the margins” – which often means by and about women of color. These shows include Latina to Latina, which just passed 100 episodes, 70 Million, and Feeling My Flo. But Lantigua-Williams also does consulting and white-label production services for clients like Macmillan Podcasts (Driving the Green Book), the Phi Beta Kappa Society, WHYY, KQED, and Civil Beat.
Another secret weapon for success is Juleyka’s authenticity and generosity. She’s set a tone of sharing — which you’ll hear candidly in this conversation and can read in her posts on the company site and elsewhere, like this very guide to “centering marginalized people in your podcast.”
Listen and learn the ins and outs of producing a show and starting a company as Juleyka shares her knowledge and expertise including:
How Juleyka embraces her BFF, named “Insomnia”, and sidekick, Perfectionism
The path from intern to producer to company founder – as a “hyphenated American”
The first step to starting any company
Staying true to Juleyka’s vision for her company
How some shows came about (umm, conversations around astronauts menstruating in space?) and upcoming projects