Global Branding Meets Customer-Focused Creative – Dell Technologies’ Rachael Henke

Rachael Henke’s short title is just “brand” at Dell Technologies. Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. That means, per Henke, “everything we do is to elevate the brand.” While most everyone has heard of “Dell,” her job […]

The Why and How of B2B Podcasts – a 15 Minute Download

Those tracking the uptake of podcasting, such as Triton, Edison Research and Podtrac, have encouraged advertisers to embrace the medium, especially since it hit critical mass of 100 million+ monthly listeners! But what about brands who want their OWN podcast for B2B purposes? In 15 minutes I’ll walk you through the WHY and the HOW […]

E.B. Moss and Betsy Rella

The Scoop on TV Today from a Data/Research Exec’s POV

As VP of data and research for NYI – the ad sales interconnect in the country’s biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. And, at a time when the world, literally, is […]

The Scoop on Success in Radio and Podcasting – with Gary Krantz

With more media consumption projected during our current crisis — and radio and podcast hosts perceived as companions — I thought it was a fitting time to speak with someone who has spent an entire career in audio – from on-air in college to the C-Suite of major radio networks, to delivering multiplatform content aligned […]

Understanding TV Ad Targeting – “Precision + Performance” with A+E’s Heftman

These days, every video provider is looking to land ad dollars with a one-two punch of broad but targeted reach for brand awareness, matched with proof of performance — or business outcomes — via addressability or attribution. A+E Networks calls the combo “Precision + Performance.” In this bonus episode of Insider Interviews I thought it […]

Introducing Insider Interviews with E.B. Moss

I’m a radio brat. We hijacked the common military slang for those who moved around a lot. In our case it was my Dad getting hired and the next bigger radio market…and the next bigger radio market. So, being “raised in radio” explains a little about the origins of this podcast – interviewing those in […]