Tag Archives: ceo

Why Nicolle Pangis Recommends Balanced TV Advertising and a Balanced Home Life

advertising, business, Episodes, health, marketing, Uncategorized, , , , , , , , , , , , , , , , , , , , ,

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Nicolle Pangis is an evangelizer of balance: between linear and digital television advertising, between tech and creative, between quality data and privacy. And balance between work and life. It’s the “ands” that drive her – apropos the company name of TV ad sales platform, Ampersand, where she has been CEO for the past five years.

Insider Interviews podcast host E.B. Moss spoke with Pangis about a range of topics impacting the ad and marketing industry: from the latest advances in media measurement to the importance of embracing retail media networks. Additionally, this fast-moving leader who previously headed up digital shop 24/7 and GroupM’s Xaxis,  discussed the ah-ha moments that sparked a commitment to promoting greater work-life balance for both she and her team, and building a more equitable industry.

A perfect lead in to this conversation? You’ll hear first from More Labs VP of Marketing, Lydia Boychuk, who walks us through how she drives trial and word of mouth — or “sips to lips” — for their nutritional supplement start up company focused on well-being. Boychuk discusses how she balances retail and DTC marketing with podcast advertising. Speaking of which, “sleep better,” “focus more,” and prevent that post-partying head with 20% off any purchase, thanks to Lydia.

Use promo code insider20 at morelabs.com!

In the ever-evolving world of TV advertising, Ampersand stands out as the biggest company you’ve never heard of. With the ability to aggregate and activate data on a household level, their potential for creative and technical implementations is vast. But with the industry becoming more fragmented, can they navigate the challenges ahead and continue to deliver relevance without crossing the line into creepiness? Find out in this thought-provoking conversation, which is a must-listen for anyone interested in the evolving landscape of television advertising and marketing in general…and personal well-being!

Relevancy of advertising is good; a creepiness factor is bad. – Nicolle Pangis

Timestamped summary of this episode:

  • Introduction and how to support Insider Interviews at buymeacoffee.com/mossappeal
  • Insider Interviews podcast host E.B. Moss first speaks briefly with VP Marketing of More Labs, Lydia Boychuk on DTC, Retail Media, and growing awareness for nutritional supplement start-up, More Labs.
  • Then, featured guest Nicolle Pangis, CEO of Ampersand, discusses the latest advances in media measurement to the importance of embracing retail media networks including:
  • 00:16:51 – The Challenge of Measuring Television
  • 00:19:20 – The Importance of Linear Television
  • 00:22:02 – The Power of Television in Attribution
  • 00:24:42 – Technical Creative Implementations
  • 00:29:17 – The Future of Advertising & perceptions of AI and Social Media
  • Additionally, Pangis discusses her Journey to C-Suite
  • 00:41:45 – Wellness & Work-Life Balance
  • 00:44:56 – Leadership & Empathy & Purpose
  • 00:51:11 – Ampersand’s Company Culture
  • 00:54:21 – Changing How TV is Bought: Pangis’ hopes for how to get better at buying television and embrace new ways to do so.
  • Finally, Industry Projections and Pangis’ commitment to promoting work-life balance, building a more equitable industry, and her personal growth as CEO.

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Carl Fremont On Brand – and On Demand: Epi 11

business, diversity, Episodes, Uncategorized, , , , , , , , , , , , , , , , , , , , ,

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Back in January I had the good fortune to get seated next to someone I’ve long admired — Carl Fremont — on our return flight from CES. If you’ve been to CES you know it’s non-stop learning about what’s trending. And my non-stop flight next to Carl made for even more learning as we recapped what we’d each just experienced, and then he was kind enough to share his own projections for the future of the media and advertising industry. I immediately understood why Quigley-Simpson had made Carl CEO just months before. So, for this episode of Insider Interviews I asked him to share a lot of those thoughts so more people outside of row 8 could benefit from his insights.

Carl has held senior roles in the media/marketing industry for decades, and explained how his longest tenure – 16 years with Lester Wunderman – gave him skills that are still applicable today. Hear how the former Chief Digital Officer for MEC and Chief Media Officer for Digitas describes direct marketing and performance marketing, and the importance of brands optimizing every channel possible – including how to capitalize on eCommerce.

Long an advocate of supporting women and diversity in the industry, Carl discusses how this transformative time is also a time to embrace change in order to evolve and benefit business. He shares a moving story of his own diverse background and how a discovery of his father’s past dovetails with his own unique hobby tied to vintage radios.
We are all fortunate that Carl loves sharing knowledge, and listeners will benefit from priceless marketing and advertising advice. And yes, I found an opportunity or two to sing to him….
Please listen – and share – Carl Fremont’s thoughts on advertising trends, common brand pitfalls and diversity including:
  • Is “direct marketing” different from DTC?
  • How the pandemic accelerated the emergence of alternative channels for businesses
  • Creating a harmonious consumer experience
  • What you can do to speed up purchasing path
  • Authenticity: How to build it and what it truly means
  • Mistakes brands make and how you can avoid them
  • The pros and cons of third-party eCommerce platforms
  • Considerations for building your own eCommerce platform
  • The holistic approach to promoting your brand
  • What omnichannel really means
  • Influencers: Does scale matter here?
  • Diverse creative staff to reflect diverse consumers
  • How mentoring benefits companies – and oneself.

Social Media Links:

Resources mentioned in the episode

Quotes

“We’ve been practicing direct to consumer skills since our founding. We just didn’t call it “DTC”. “Direct marketing” does not mean you abandoned brand.”

-Carl Fremont

“We need to always make sure that we’re giving opportunities, that we’re mentoring, that we’re helping to grow the industry with a more diverse background.”

-Carl Fremont

“I love looking back and looking forward. I believe a lot of lessons can be obtained about moving forward from looking back.”

-Carl Fremont

Carl Fremont’s father’s radio