Nicolle Pangis is an evangelizer of balance: between linear and digital television advertising, between tech and creative, between quality data and privacy. And balance between work and life. It’s the “ands” that drive her – apropos the company name of TV ad sales platform, Ampersand, where she has been CEO for the past five years.
Insider Interviews podcast host E.B. Moss spoke with Pangis about a range of topics impacting the ad and marketing industry: from the latest advances in media measurement to the importance of embracing retail media networks. Additionally, this fast-moving leader who previously headed up digital shop 24/7 and GroupM’s Xaxis, discussed the ah-ha moments that sparked a commitment to promoting greater work-life balance for both she and her team, and building a more equitable industry.
A perfect lead in to this conversation? You’ll hear first from More Labs VP of Marketing, Lydia Boychuk, who walks us through how she drives trial and word of mouth — or “sips to lips” — for their nutritional supplement start up company focused on well-being. Boychuk discusses how she balances retail and DTC marketing with podcast advertising. Speaking of which, “sleep better,” “focus more,” and prevent that post-partying head with 20% off any purchase, thanks to Lydia.
Use promo code insider20 at morelabs.com!
In the ever-evolving world of TV advertising, Ampersand stands out as the biggest company you’ve never heard of. With the ability to aggregate and activate data on a household level, their potential for creative and technical implementations is vast. But with the industry becoming more fragmented, can they navigate the challenges ahead and continue to deliver relevance without crossing the line into creepiness? Find out in this thought-provoking conversation, which is a must-listen for anyone interested in the evolving landscape of television advertising and marketing in general…and personal well-being!
Relevancy of advertising is good; a creepiness factor is bad. – Nicolle Pangis
Timestamped summary of this episode:
Introduction and how to support Insider Interviews at buymeacoffee.com/mossappeal
Insider Interviews podcast host E.B. Moss first speaks briefly with VP Marketing of More Labs, Lydia Boychuk on DTC, Retail Media, and growing awareness for nutritional supplement start-up, More Labs.
Then, featured guest Nicolle Pangis, CEO of Ampersand, discusses the latest advances in media measurement to the importance of embracing retail media networks including:
- 00:16:51 – The Challenge of Measuring Television
- 00:19:20 – The Importance of Linear Television
- 00:22:02 – The Power of Television in Attribution
- 00:24:42 – Technical Creative Implementations
- 00:29:17 – The Future of Advertising & perceptions of AI and Social Media
- Additionally, Pangis discusses her Journey to C-Suite
- 00:41:45 – Wellness & Work-Life Balance
- 00:44:56 – Leadership & Empathy & Purpose
- 00:51:11 – Ampersand’s Company Culture
- 00:54:21 – Changing How TV is Bought: Pangis’ hopes for how to get better at buying television and embrace new ways to do so.
Finally, Industry Projections and Pangis’ commitment to promoting work-life balance, building a more equitable industry, and her personal growth as CEO.
The resources mentioned in this episode are:
Ampersand for television media solutions and data insights to make better-informed advertising decisions.
Nicolle Pangis – LinkedIn
Andrew Ward on “cord cutting”: https://www.thedrum.com/opinion/2023/04/19/advertiser-s-guide-the-upfronts-5-trends-changing-how-tv-planned-bought-sold
E.B.’s personal recommendation for women at the top who want help finding balance? Check out Coach Marie Tanabe: https://www.marietanabecoaching.com/