b2b – Page 5 – Insider Interviews with E.B. Moss

The Scoop from Sree on Good Talks, Listening and Journalistic Integrity

May 28, 2020May 28, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 34:03 — 46.8MB) | Embed

As we crave connection during these isolating times, Sree Sreenivasan has stepped up to bring people around the world together, sometimes several times a day. While almost 80 straight days in a row of recording his Global COVID-19 show drove his family to furlough him from his own home during livestreaming hours, this social and […]

Global Branding Meets Customer-Focused Creative – Dell Technologies’ Rachael Henke

May 6, 2020May 8, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 35:48 — 32.8MB) | Embed

Rachael Henke’s short title is just “brand” at Dell Technologies. Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. That means, per Henke, “everything we do is to elevate the brand.” While most everyone has heard of “Dell,” her job […]

The Why and How of B2B Podcasts – a 15 Minute Download

April 29, 2020April 27, 2020 E.B. Moss Comment is Closed

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Those tracking the uptake of podcasting, such as Triton, Edison Research and Podtrac, have encouraged advertisers to embrace the medium, especially since it hit critical mass of 100 million+ monthly listeners! But what about brands who want their OWN podcast for B2B purposes? In 15 minutes I’ll walk you through the WHY and the HOW […]

The Scoop on TV Today from a Data/Research Exec’s POV

April 22, 2020April 21, 2020 E.B. Moss Comment is Closed

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As VP of data and research for NYI – the ad sales interconnect in the country’s biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. And, at a time when the world, literally, is […]

The Scoop from Shelly Palmer on WFH Tech and Keeping Connected

April 1, 2020April 1, 2020 E.B. Moss Comment is Closed

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One of the smarter ideas I’ve had recently was to invite the even smarter Shelly Palmer to guest on this episode of the Insider Interviews podcast. I had an ulterior motive: I’d been challenged by my work-from-home (WFH) tech set up and he is the go-to guy for keeping us all on point. Palmer, of […]

The Scoop on Success in Radio and Podcasting – with Gary Krantz

March 19, 2020March 19, 2020 E.B. Moss Comment is Closed

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With more media consumption projected during our current crisis — and radio and podcast hosts perceived as companions — I thought it was a fitting time to speak with someone who has spent an entire career in audio – from on-air in college to the C-Suite of major radio networks, to delivering multiplatform content aligned […]