Marketing Women’s Healthcare is Win-Win – Insider Interviews: With Media & Marketing Experts

Podcast: Play in new window | Download () | Embed

Wendy Lund isn’t just a powerhouse in healthcare marketing — she’s also a longtime family friend, thanks to her working alongside my sister Lisa years ago — also in healthcare marketing — then becoming neighbors and “besties.” As a result, I also know Wendy is a longtime advocate for women’s health, and is as passionate about promoting good information as she is about, well, her dog, Yogi!

And that is one cute dog: spoiler alert in case you miss the video.

As Chief Client Officer of Health@WPP, former CEO of GCI Health, and former Chief Communications Officer at Organon, Wendy has been a force in transforming how we talk about — and invest in — women’s healthcare. In May 2025 she’s being honored with the Pinnacle Award by MM+M for her leadership and impact.

The Imperative for Information and Innovation around Women’s Health – Health@WPP at SXSW

In yet another heartfelt, informative, and often funny conversation apropos Women’s History Month, Wendy explains why Health@WPP believes wise innovation, factual and frequent information around women’s healthcare is an imperative. Those are the pillars driving that progress — and why that’s not just good for society, but great for business.

Innovation: Women’s Health Is a Smart Investment

Wendy makes the case that women’s health should be seen as a business opportunity, not just a cause. From underdiagnosed conditions like menopause symptoms to overlooked opportunities in mobility, pain management, and nutrition, she shares how both pharma companies and mainstream brands can make a real difference — and a real impact.

She points to emerging tech, from CGMs for glucose management to smarter birth control options, and even a unique innovation from Ford Motor Company — a redesigned seatbelt for women post-mastectomy. Innovation, Wendy explains, must be fueled by insights and empathy.

“There are thousands of smaller innovations out there. The business community needs to see them not as one-offs, but as lasting solutions that can revolutionize care.”

Information… and The Fight Against Misinformation

Wendy doesn’t shy away from the pitfalls of misinformation in healthcare — especially in a digital age. Or, as I like to say, “Paging Dr. Google!”
While social platforms have helped women access critical information, they’ve also opened the floodgates to false and harmful content.

Wendy shares how Health@WPP has partnered with platforms like NextDoor to connect neighbors and caregivers around trusted health information — particularly around cancer — and how listening to real people’s concerns is just as critical as broadcasting solutions.

“There’s a lot of information women aren’t aware of… We want to make sure they have what they need to take care of themselves — and each other.”

Imperative: Now Is the Time to Act

For Wendy, women’s health is personal — and urgent. She calls on companies in every industry, from QSR to automotive, to look for authentic ways to support women’s well-being. Whether it’s creating an inflammation-free menu, investing in reproductive health, or advocating through empathetic HR policies, the opportunity is real.

And yes, she also talks about the role of men as health allies — something that moved both of us deeply. From helping their wives track mammogram dates to sharing stories about caregiving, Wendy reminds us that men are essential to pushing this movement forward.
But companies are key, too. In fact, she says:

“Everybody has a role to play. We can’t afford to sit back. We have to push forward.”

Key Highlights

[00:00:10] Meet Wendy … and Yogi
[00:02:43] How Wendy’s early work at Planned Parenthood and NLN shaped her mission
[00:05:35] Why women’s health is smart business: overlooked innovation opportunities
[00:11:03] How Organon’s campaigns and podcast empowered real women’s voices
[00:16:06] Social media’s double-edged sword in health information
[00:17:46] Why men are underestimated allies in women’s health
[00:21:39] Collaborating with NextDoor to reach real communities
[00:27:00] The Ford seatbelt story …and how every brand can find its health tie-in for a win-win.

Listen + Connect

If you care about purpose-driven marketing, gender equity in healthcare, or just want to hear from one of the most thoughtful leaders in the business, this episode is a must.

Connect with Wendy Lund: https://www.linkedin.com/in/wendy-lund/

Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts

LinkedIn: https://www.linkedin.com/in/mossappeal
Instagram: https://www.instagram.com/insiderinterviews
Facebook: https://www.facebook.com/InsiderInterviewsPodcast/
Threads: https://www.threads.net/@insiderinterviews
Blusky: https://bsky.app/profile/mossappeal.bsky.social

If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar to help me tip my producer, Jim Mullen!: https://buymeacoffee.com/mossappeal!

And if you prefer to watch this podcast:

And if your company wants help developing its own podcast, reach out to me at mossappeal.com.
Theme music by Grammy-winning John Clayton.