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What’s the potential and current impact of AI for the creative industries? I spoke with Joaquin Cuenca, co-founder and CEO of Freepik, about their suite of AI tools and their role in enhancing human creativity. And, Alexia Adana, Creative Director at Edelman, who elaborates on how she combines AI with human creativity for clients and her own artistic endeavors. Enjoy, and please share this episode – out just in time for #InternationalPodcastDay!
Joaquin emphasizes that AI should be seen as a supportive tool to elevate creative processes, rather than a replacement for human creators. He argues, ‘We are the sum of our experiences. And that makes us unique.’ He explains the benefits of Freepik’s tools for reducing the time needed to execute creative ideas… but stresses the irreplicability of humans based on our individuality, even as AI continues to advance. Basically, AI is a tool for creators, not a replacement, because AI cannot replicate unique human experiences.
Following this, Alexia highlights the significance of human artistry and personal storytelling in using AI tools to generate immersive and engaging experiences. She points out “in the world of copyright with AI you have to show human authorship. So if you’re creating a story or a film that’s a hundred percent generated by AI, you can’t copyright or trademark that. So, I’m documenting my whole process – showing where it’s from my vision, it’s from my sketches.”
The conversation concludes with the vision of a synergistic future where AI tools enhance creative processes without devaluing the human touch.
Key Moments:
02:11 The Role of AI in Creativity
03:19 Human Uniqueness vs. AI
04:47 FreePik’s AI Tools and Their Impact
08:56 Copyright and Legalities in AI
14:31 Future of Jobs…and Creativity in the AI Era
15:38 Voiceover Job Reclaimed from AI
16:21 Regionalizing Ads with AI
17:16 Alexia Adana journey from Footlocker to Edelman
20:51 Microsoft sAI Project at Edelman
27:08 BloomChild: An Artist’s AI Journey
30:16 The Future of Human-Generated Art
Links:
Freepik
Alexia Adana
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