Making, Marketing & Monetizing Podcasts – Live from PopCon – Insider Interviews: With Media & Marketing Experts

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Thanks to The Podcast Academy, Ti King and I got to attend #PopCon with the intention of evangelizing podcasting (and the Academy, of course! See links for joining, below.) After I got used to the costumed attendees of PopCon, and fan-girled a few anime voice talents and celebrities on site, I got down to business and led a panel of podcasting experts on how to create, market, and monetize a podcast.

Guests include Brittany Bigelow of Bigelow Creative, Dawn-Michelle Lewis of Salutations Media, filmmaker and podcast host Vergie Rodriguez, and James Starace of Focus 360/Creator Square.

We covered strategies for podcast concept development, the value of niche topics and micro-influencers, technical execution, and effective marketing strategies. The panel also explained their monetization techniques, from securing brand partnerships to leveraging subscriber models.

The whole PopCon event was eye-opening, by the way, with more people lined up to meet the faces behind their favorite voices than the known faces playing TV characters! Ti, who graciously captured the video of the panel, Vergie and I also won Best Podcast awards from the organization!

Ti King, E.B. Moss – Podcast Award Winners

Next year, we’re looking forward to a day dedicated to #podcasting, but for now, take advantage of the wisdom captured by this panel of pros on Making, Marketing, and Monetizing Podcasts!

01:12 Meet the Panelists
02:31 Debating the Definition of a Podcast
04:02 Starting Your Own Podcast
07:46 Technical Tips for Podcasting
12:49 Marketing Your Podcast
16:54 Monetizing Your Podcast
21:15 Navigating the Podcast Advertising Options
22:02 Challenges with Brand Associations and Advertisers
23:36 More Monetization Strategies for Podcasts
24:40 Understanding Podcast Ad Placements and Effectiveness
25:32 The Value of Micro Podcasts and Audience Engagement for Brands
29:19 Subscription Models and Additional Revenue Streams
30:43 Leveraging Press and Visibility for Podcast Growth
34:22 Branding and Consistency in Podcast Production
38:18 Practical Tips for Podcast Launch and Growth
40:42 Best Practices Wrap up

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