Search Results for: npr

Marketing NPR – The Insider Scoop from CMO Michael Smith

August 13, 2020business, diversity, entertainment, Episodesb2b, branding, Bryan Moffett, business, coronavirus, COVID-19, Digital Media, diversity, E.B. Moss, Food Network, Gina Garrubbo, Guy Raz, insider interviews, marketing, Michael Smith, NPM, NPR, podcasting, Pop Culture Happy Hour, public broadcasting, radio, Sam Sanders, Scripps, sponsorshipsE.B. Moss

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Michael Smith joined National Public Radio as chief marketing officer at a time when the nation — and the world — had just entered crisis mode. In addition to adapting to his new job he’s needed to shift the company’s marketing message, outreach and the very stance the brand has taken over the past years. … Continue reading Marketing NPR – The Insider Scoop from CMO Michael Smith →

Continue reading Marketing NPR – The Insider Scoop from CMO Michael Smith →

Jarl Mohn on Art and the Art of Media Management

February 1, 2023art, business, diversity, entertainment, Episodes, Jarl Mohn, marketing, philanthropy, radioadvertising, art, b2b, business, cause-marketing, darren davis, david ambroz, Digital Media, diversity, E!, E.B. Moss, foster care, grace morton, insider interviews, jarl mohn, marketing, Michael Smith, mtv, NPR, philanthropy, Pierre Bouvard, podcasting, pro-social, radio, television, TV, westwood oneE.B. Moss

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Just skim the career path of my first guest for Season 2 of Insider Interviews and you’ll understand why it was worth the wait of my past year on hiatus: It’s Jarl Mohn, former President and CEO of NPR…and E! Entertainment Television, the network he also created! Jarl’s career includes being hand-picked by former radio … Continue reading Jarl Mohn on Art and the Art of Media Management →

Continue reading Jarl Mohn on Art and the Art of Media Management →

Get Ready for Season 2 of Insider Interviews!

January 2, 2023business, marketingbusiness, E.B. Moss, insider interviews, marketing, mossappeal, NPR, podcastingE.B. Moss

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Get ready! Here’s what to expect for the next season of interviews featuring leading media, marketing and ad execs who share the “insider’s scoop” on the industry. HINT: Expect to hear from renown leaders like Jarl Mohn who ran NPR and Mary Baglivo who ran Saatchi & Saatchi, to NFL marketers like Jen Kavanagh and … Continue reading Get Ready for Season 2 of Insider Interviews! →

Continue reading Get Ready for Season 2 of Insider Interviews! →

A Panel with Podcasting Over-Achievers: Desai, Washington, Wilson, Lantigua-Wilson – Epi 33

July 13, 2021advertising, business, entertainment, Episodes, marketing, Uncategorizedadvertising, animation, Batman, brand marketing, branding, business, glynn washington, insider interviews, Juleyka Lantigua Williams, Latina to Latina, Macmillan, media, NATPE, NPR, podcasting, qcode, shaleen desai, snap judgement, television, TV, warner brothers, warner mediaE.B. Moss

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I had the good fortune of being asked by NATPE – the global trade association focused on the business of content, to help produce the first ever conference in the media/marketing industry dedicated to the topic of iterating IP from podcasting to TV and back again. What the heck does that mean? Well, it’s basically … Continue reading A Panel with Podcasting Over-Achievers: Desai, Washington, Wilson, Lantigua-Wilson – Epi 33 →

Continue reading A Panel with Podcasting Over-Achievers: Desai, Washington, Wilson, Lantigua-Wilson – Epi 33 →

RAB’s Erica Farber: A Sound Strategy for Radio

February 25, 2021advertising, business, Episodes, marketingadvertising, brand marketing, business, carl fremont, cause-marketing, Digital Media, E.B. Moss, Entercom, Erica Farber, Horizon, insider interviews, marketing, measurement, media, Pierre Bouvard, podcasting, RAB, radio, research, targeting, westwood one, zoomE.B. Moss

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In interviewing the Radio Ad Bureau’s CEO, Erica Farber, my worlds collided: it’s a podcast, but about radio, the medium I grew up in and started my career in. Certainly radio IS about community, but it was still surprising to discover zero degrees of separation with Erica and two important people from my past: my … Continue reading RAB’s Erica Farber: A Sound Strategy for Radio →

Continue reading RAB’s Erica Farber: A Sound Strategy for Radio →

IAB’s David Cohen with the Pulse of Digital Media & Marketing

October 22, 2020advertising, business, Episodes, marketingaddressability, advertising, attribution, branding, business, carl fremont, cause-marketing, CTV, data, David Cohen, Digital Media, E.B. Moss, IAB, NPR, OTT, performance marketing, podcasts, research, targeting, tech, televisionE.B. Moss

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When David Cohen joined the IAB as President, the US was two weeks into stay-at-home mandates. While that may have curtailed in-person conferences the industry association is known for, it upped the focus on all things digital. Not long after, the ante was also upped for Cohen personally when he was named CEO following the … Continue reading IAB’s David Cohen with the Pulse of Digital Media & Marketing →

Continue reading IAB’s David Cohen with the Pulse of Digital Media & Marketing →