Marketing NPR – The Insider Scoop from CMO Michael Smith

Michael Smith joined National Public Radio as chief marketing officer at a time when the nation — and the world — had just entered crisis mode. In addition to adapting to his new job he’s needed to shift the company’s marketing message, outreach and the very stance the brand has taken over the past years. […]

Epi 19 with Angie Hicks of Angi

Angie Hicks of Angi: Mastering the Art of Home – and Brand – Improvement

Hear from the Angie behind Angi – the home services powerhouse formerly known as Angie’s List. Imagine being a shy recent college grad and launching a service business — by knocking on doors…. Now imagine evolving it into an international corporation. Angie Hicks describes this remarkable entrepreneurial story – and why she is encouraging others […]

Claudia Romo Edelman, guest on Insider Interviews with E.B. Moss

Claudia Romo Edelman on Reaching ALL Humans

Did you know being “Hispanic” is not a thing in Europe? Just ask Claudia Romo Edelman. While living in many countries — as a Head of Public Relations for the World Economic Forum, to a Marketing Professor in Geneva — she was simply Mexican, no different from how her friends from Venezuela or Guatemala were […]

Jarl Mohn on Insider Interviews

Jarl Mohn on Art and the Art of Media Management

Just skim the career path of my first guest for Season 2 of Insider Interviews and you’ll understand why it was worth the wait of my past year on hiatus: It’s Jarl Mohn, former President and CEO of NPR…and E! Entertainment Television, the network he also created! Jarl’s career includes being hand-picked by former radio […]

Get Ready for Season 2 of Insider Interviews!

Get ready! Here’s what to expect for the next season of interviews featuring leading media, marketing and ad execs who share the “insider’s scoop” on the industry. HINT: Expect to hear from renown leaders like Jarl Mohn who ran NPR and Mary Baglivo who ran Saatchi & Saatchi, to NFL marketers like Jen Kavanagh and […]

A Panel with Podcasting Over-Achievers: Desai, Washington, Wilson, Lantigua-Wilson – Epi 33

I had the good fortune of being asked by NATPE – the global trade association focused on the business of content, to help produce the first ever conference in the media/marketing industry dedicated to the topic of iterating IP from podcasting to TV and back again. What the heck does that mean? Well, it’s basically […]