diversity – Page 2 – Insider Interviews: With Media & Marketing Experts

Customizing Tailored Brands: Matt Repicky on Marketing Men’s Fashion

September 26, 2024September 27, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 33:20 — 30.5MB) | Embed

Matt Repicky, Chief Brand Officer of Tailored Brands – known for Men’s Wearhouse and Jos. A. Bank – shares what he’s learned about making iconic brands more culturally relevant. With a career trajectory that included Accenture to Amazon, a stint in Pharma, even leading global brand marketing for the Barbie brand at Mattel, I call […]

CNN and NPR Executives on Amplifying Trust Thru Audio

August 28, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 19:55 — 36.5MB) | Embed

Steve Lickteig has the monumental task of ensuring that CNN’s podcasting content is as compelling and trustworthy as its news broadcasts. Gina Garrubbo leverages the value of NPR being one of the most trusted brands in the world to entice sponsors. These two highly respected executives spoke with me spontaneously during the recent Podcast Movement […]

How CEO Phil Andrews is Creating Olympic-sized Marketing Success for Team USA Fencing

July 10, 2024July 13, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download () | Embed

Ever wonder how niche sports like fencing stay relevant and grow their fanbase? In Epi 23 of Insider Interviews, I chat with Phil Andrews, who I call the British Ted Lasso for bringing a Midas touch to the world of parries and ripostes as CEO of USA Fencing. Fresh from transforming USA Weightlifting, Phil is […]

Cynthia Nelson Explains Video Commerce

February 20, 2024February 20, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 31:14 — 42.9MB) | Embed

Before she became an expert in video commerce, Cynthia Nelson participated in developing some of the first e-commerce and shopping sites, which paved the way for platforms like Amazon. Now in Epi 17 of Insider Interviews with E.B. Moss she offers practically a master class in the evolving world of shoppable video — or as […]

Claudia Romo Edelman on Reaching ALL Humans

December 12, 2023December 11, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 41:48 — 57.9MB) | Embed

Did you know being “Hispanic” is not a thing in Europe? Just ask Claudia Romo Edelman. While living in many countries — as a Head of Public Relations for the World Economic Forum, to a Marketing Professor in Geneva — she was simply Mexican, no different from how her friends from Venezuela or Guatemala were […]

NFL, Group Black and SXM on Adding the Human Element to Content

October 23, 2023November 3, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 19:38 — 27.4MB) | Embed

In this bonus episode of Insider Interviews, captured during Advertising Week 2023, I spontaneously interviewed three impressive executives on how each injects the human touch to various aspects of culture in media: Sports, Multicultural and Podcasting content. First, Marissa Solis, SVP of Marketing for the NFL, discusses how the NFL is incorporating AI to generate […]