Bonus – Page 3 – Insider Interviews: With Media & Marketing Experts

New Schedule for Insider Interviews Podcast!

June 11, 2020June 11, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 1:35 — 2.2MB) | Embed

Normally I come out with a new episode of “Insider Interviews” every Thursday, but did you know that I also have another podcast? It’s sort of my personal passion project and it’s called “It’s Quite a Living“, and it’s with “my friends in high places”. They’re really casual conversations about some high profile people who […]

Understanding TV Ad Targeting – “Precision + Performance” with A+E’s Heftman

March 5, 2020March 7, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 28:02 — 25.7MB) | Embed

These days, every video provider is looking to land ad dollars with a one-two punch of broad but targeted reach for brand awareness, matched with proof of performance — or business outcomes — via addressability or attribution. A+E Networks calls the combo “Precision + Performance.” In this bonus episode of Insider Interviews I thought it […]