Premion Explains the CTV Ad-Vantage

Content USED TO BE “king”. But according to Premion, the Customer rules over all in the land of CTV, streaming and local Advertising. Learn about all the advantages of streaming media. New research out of Premion and Advertiser Perceptions revealed significant trends in ad spend shifting towards streaming and away from traditional media channels and increases […]

How Podcasting Drives Brand Love and Builds Connections

In this bonus episode of Insider Interviews, I’m narrating an article I published in trade pub, The Customer, on how podcasting drives real love… and emotional connections. I’ll describe a  personal story about how my podcast actually helped a friend find love! But it’s really more about the importance of humanizing content and creating brand […]

How CEO Phil Andrews is Creating Olympic-sized Marketing Success for Team USA Fencing

Ever wonder how niche sports like fencing stay relevant and grow their fanbase? In Epi 23 of Insider Interviews, I chat with Phil Andrews, who I call the British Ted Lasso for bringing a Midas touch to the world of parries and ripostes as CEO of USA Fencing. Fresh from transforming USA Weightlifting, Phil is […]

How to Maximize Streaming Revenue and Creator Power — Lessons from a Digital Native and a Media Maven

At an age when most are consumed with after-school activities, 17-year-old Braden Blacker is consumed with generating a billion-views a month. The entrepreneurial high schooler is disrupting the creator marketing industry, helping manage staggering monthly viewership for top influencers like The Botez Sisters and Sketch, across platforms like YouTube and Twitch. Listen to Braden to […]

Navigating CTV and Thriving with AI – POVs from the Pundits

Can AI revolutionize media without sacrificing creativity and jobs? My latest episode was recorded spontaneously at the Streaming Media Conference in New York, starting with media cartographer Evan Shapiro to explain and caution us about the current media landscape, especially regarding connected TV challenges. Evan, who helmed and shaped the conference, walks the innovation talk, […]

Triton Digital CEO John Rosso on Epi 20

Triton Digital CEO John Rosso on Navigating Today’s Audio Waves

To learn about how audio and advertising is evolving — in an enjoyable way — there’s really no one better to hear from than John Rosso. While I’ll forever be grateful that perhaps helping him pivot to avoid a close encounter with potato salad (you’ll just have to listen to understand) led me to work […]