advertising – Page 3 – Insider Interviews: With Media & Marketing Experts

CNN and NPR Executives on Amplifying Trust Thru Audio

August 28, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 19:55 — 36.5MB) | Embed

Steve Lickteig has the monumental task of ensuring that CNN’s podcasting content is as compelling and trustworthy as its news broadcasts. Gina Garrubbo leverages the value of NPR being one of the most trusted brands in the world to entice sponsors. These two highly respected executives spoke with me spontaneously during the recent Podcast Movement […]

Premion Explains the CTV Ad-Vantage

August 13, 2024September 13, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download () | Embed

Content USED TO BE “king”. But according to Premion, the Customer rules over all in the land of CTV, streaming and local Advertising. Learn about all the advantages of streaming media. New research out of Premion and Advertiser Perceptions revealed significant trends in ad spend shifting towards streaming and away from traditional media channels and increases […]

How Podcasting Drives Brand Love and Builds Connections

August 9, 2024September 28, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 10:24 — 9.5MB) | Embed

In this bonus episode of Insider Interviews, I’m narrating an article I published in trade pub, The Customer, on how podcasting drives real love… and emotional connections. I’ll describe a personal story about how my podcast actually helped a friend find love! But it’s really more about the importance of humanizing content and creating brand […]

How to Maximize Streaming Revenue and Creator Power — Lessons from a Digital Native and a Media Maven

June 6, 2024June 6, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 28:29 — 26.5MB) | Embed

At an age when most are consumed with after-school activities, 17-year-old Braden Blacker is consumed with generating a billion-views a month. The entrepreneurial high schooler is disrupting the creator marketing industry, helping manage staggering monthly viewership for top influencers like The Botez Sisters and Sketch, across platforms like YouTube and Twitch. Listen to Braden to […]

Triton Digital CEO John Rosso on Navigating Today’s Audio Waves

May 7, 2024May 7, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 39:24 — 54.6MB) | Embed

To learn about how audio and advertising is evolving — in an enjoyable way — there’s really no one better to hear from than John Rosso. While I’ll forever be grateful that perhaps helping him pivot to avoid a close encounter with potato salad (you’ll just have to listen to understand) led me to work […]

Angie Hicks of Angi: Mastering the Art of Home – and Brand – Improvement

April 30, 2024April 30, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 23:58 — 33.4MB) | Embed

Hear from the Angie behind Angi – the home services powerhouse formerly known as Angie’s List. Imagine being a shy recent college grad and launching a service business — by knocking on doors…. Now imagine evolving it into an international corporation. Angie Hicks describes this remarkable entrepreneurial story – and why she is encouraging others […]