CTV – Insider Interviews: With Media & Marketing Experts

From ‘Digibabble’ to Digital Reality: Sable & Paskalis on Marketing News for 2025

January 15, 2025January 15, 2025 E.B. Moss Comment is Closed

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For my 2025 kickoff of Insider Interviews marketing luminaries Lou Paskalis and David Sable joined me for one of the most candid conversations on the media and ad world for an incredibly candid conversation on the media and ad world that cuts through what David famously coined as “digibabble” years ago. We moved from their […]

Premion Explains the CTV Ad-Vantage

August 13, 2024September 13, 2024 E.B. Moss Comment is Closed

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Content USED TO BE “king”. But according to Premion, the Customer rules over all in the land of CTV, streaming and local Advertising. Learn about all the advantages of streaming media. New research out of Premion and Advertiser Perceptions revealed significant trends in ad spend shifting towards streaming and away from traditional media channels and increases […]

How to Maximize Streaming Revenue and Creator Power — Lessons from a Digital Native and a Media Maven

June 6, 2024June 6, 2024 E.B. Moss Comment is Closed

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At an age when most are consumed with after-school activities, 17-year-old Braden Blacker is consumed with generating a billion-views a month. The entrepreneurial high schooler is disrupting the creator marketing industry, helping manage staggering monthly viewership for top influencers like The Botez Sisters and Sketch, across platforms like YouTube and Twitch. Listen to Braden to […]

Navigating CTV and Thriving with AI – POVs from the Pundits

May 30, 2024 E.B. Moss Comment is Closed

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Can AI revolutionize media without sacrificing creativity and jobs? My latest episode was recorded spontaneously at the Streaming Media Conference in New York, starting with media cartographer Evan Shapiro to explain and caution us about the current media landscape, especially regarding connected TV challenges. Evan, who helmed and shaped the conference, walks the innovation talk, […]

Leap Into Engaging Branded Entertainment

November 14, 2023November 14, 2023 E.B. Moss Comment is Closed

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Can branded entertainment be “bingeable?” If it’s engaging and the characters are relatable! What if no one watches? They will if that branded content is made — then promoted — by Leap Media. That’s what I learned from speaking with Chris Pizzurro, Co-Founder and Principal of Leap Media Group, and Michele Fino, Head of Branded […]

A Holistic Approach to Podcasting

September 6, 2023September 7, 2023 E.B. Moss Comment is Closed

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A “holistic” approach sounds so virtuous – in a yoga pose kind of way. And when it’s applied to the business of podcasting it takes on an even healthier stance. Three wise guests explained exactly what it takes to approach podcasting as a unique medium and leverage all aspects of it to drive growth. In […]