data – Insider Interviews: With Media & Marketing Experts

The Power of Local Advertising and Impactful Reach: Premion & Mirror Digital

May 13, 2025May 13, 2025 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 23:10 — 21.6MB) | Embed

It’s two exclusive conversations in one episode! During the recent #possible2025 conference in Miami* I conducted two short insider interviews that were long on advertising industry insights. Peter Jones, VP of Revenue at Premion, explained why local advertising is booming, the importance of data-driven strategies, and how omnichannel measurement is revolutionizing campaign attribution Then, Sheila […]

Behind the Billboards: Inside OOH with billups

February 4, 2025February 4, 2025 E.B. Moss Comment is Closed

Podcast: Play in new window | Download () | Embed

Out-of-home advertising isn’t just about billboards anymore. With data-driven targeting, creative innovations, and deep measurement capabilities, the OOH industry has transformed into a sophisticated media channel that deserves a bigger seat at the table. In this episode of Insider Interviews, I got to explore the great outdoors with David Krupp, Global CEO of Billups, and […]

Premion Explains the CTV Ad-Vantage

August 13, 2024September 13, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download () | Embed

Content USED TO BE “king”. But according to Premion, the Customer rules over all in the land of CTV, streaming and local Advertising. Learn about all the advantages of streaming media. New research out of Premion and Advertiser Perceptions revealed significant trends in ad spend shifting towards streaming and away from traditional media channels and increases […]

Navigating CTV and Thriving with AI – POVs from the Pundits

May 30, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 19:53 — 36.9MB) | Embed

Can AI revolutionize media without sacrificing creativity and jobs? My latest episode was recorded spontaneously at the Streaming Media Conference in New York, starting with media cartographer Evan Shapiro to explain and caution us about the current media landscape, especially regarding connected TV challenges. Evan, who helmed and shaped the conference, walks the innovation talk, […]

Triton Digital CEO John Rosso on Navigating Today’s Audio Waves

May 7, 2024May 7, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 39:24 — 54.6MB) | Embed

To learn about how audio and advertising is evolving — in an enjoyable way — there’s really no one better to hear from than John Rosso. While I’ll forever be grateful that perhaps helping him pivot to avoid a close encounter with potato salad (you’ll just have to listen to understand) led me to work […]

Podcasting Evolutions: Pivots in AI, AdTech and Monetization

April 2, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 17:34 — 48.7MB) | Embed

Some of podcasting’s pros shared what’s new in the industry that’s making life easier for creators, advertisers and fans! While at Podcast Movement Evolutions in Los Angeles, I spoke with Justine Benjamin of AdsWizz/Simplecast, Todd Cochrane of Blubrry Podcasting, and Sam Sethi – who I know and love from his own co-hosting of PodNews Weekly […]