diversity – Insider Interviews: With Media & Marketing Experts

Chad Hickey: How Givsly Taps Brand Values to Drive Business Growth

December 18, 2024December 18, 2024 E.B. Moss Comment is Closed

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We’ve heard “doing good” can be good for business. But Chad Hickey, CEO of Givsly, is helping brands do more than “good,” but to align their values with consumers to drive growth and meaningful impact. And in just six years his company has directed over $2 million to nearly 500 nonprofits and likely made 8 […]

Another Parry with USA Fencing’s Phil Andrews: Bonus Replay

November 22, 2024 E.B. Moss Comment is Closed

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I’m heading off to the Sports Business Journal’s 25th annual celebration tonight (11/22), toasting “40 Under 40” in Sports Marketing, which includes the CEO of USA Fencing, Phil Andrews. So, in homage, and since his triumphant return from the Olympics and Paralympics which took place after this recording, I’m sharing a replay of our Insider […]

How CEO Phil Andrews is Creating Olympic-sized Marketing Success for Team USA Fencing

July 10, 2024July 13, 2024 E.B. Moss Comment is Closed

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Ever wonder how niche sports like fencing stay relevant and grow their fanbase? In Epi 23 of Insider Interviews, I chat with Phil Andrews, who I call the British Ted Lasso for bringing a Midas touch to the world of parries and ripostes as CEO of USA Fencing. Fresh from transforming USA Weightlifting, Phil is […]

The News on News, Brand Safety and Media Buying

January 23, 2024January 23, 2024 E.B. Moss Comment is Closed

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CES (now an acronym, but AKA the Consumer Electronics Show) has grown beyond just a cool tool and tech showcase to being a place ripe for conversations on cool marketing and ad tech. It was a watershed moment for the attendee count of my media industry cohort, with many remarking that it was like a […]

Claudia Romo Edelman on Reaching ALL Humans

December 12, 2023December 11, 2023 E.B. Moss Comment is Closed

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Did you know being “Hispanic” is not a thing in Europe? Just ask Claudia Romo Edelman. While living in many countries — as a Head of Public Relations for the World Economic Forum, to a Marketing Professor in Geneva — she was simply Mexican, no different from how her friends from Venezuela or Guatemala were […]

Broadcast AND Streaming: The Power Duo of Local Advertising

November 1, 2023November 3, 2023 E.B. Moss Comment is Closed

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When you think about it, national advertising can definitely build awareness — or brand equity. But as Keith Kazerman, President of Locality Streaming pointed out, every purchase made actually occurs LOCALLY. Hmm. There was a lot more food for thought in Episode “lucky” 13 when I sat down with Keith and his counterpart, Ann Hailer, […]