E.B. Moss – Page 3 – Insider Interviews: With Media & Marketing Experts

Anthony Yell: Leading Razorfish Creative with Tech & Brand Purpose

October 29, 2024October 29, 2024 E.B. Moss Comment is Closed

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Learn why I asked Razorfish Chief Creative Officer, Anthony Yell, for a Vulcan mind meld. He’s not your typical CCO. With a reverence — and professional envy — for drummers who keep things moving, he is a digital marketer who dances to a different beat: Anthony credits a passion for Legos (!), emblematic of analog […]

Four Perspectives from Advertising Week

October 15, 2024 E.B. Moss Comment is Closed

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What do you get when you combine a Grammy winning billionaire rapper with the content marketer of a multi-billion dollar brand… A multicultural content amplifier expert with a free wheelin’ media pro? You get insights from four incredible individuals who gave spontaneous Insider Interviews to me during Advertising Week New York 2024. Guests and Highlights […]

Trends in Out of Home Media: Being Everywhere with OMG President Jill Schnitt

October 4, 2024 E.B. Moss Comment is Closed

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I connected with Jill Schnitt, President of Omnicom’s Outdoor Media Group (OMG), to explore how they’re connecting with audiences on every step of the customer journey through innovative uses of Out of Home (OOH) and Digital Out of Home (DOOH) media. Jill shares insights on everything from how her team leverages programmatic Digital Out-of-Home (pDOOH!) […]

Customizing Tailored Brands: Matt Repicky on Marketing Men’s Fashion

September 26, 2024September 27, 2024 E.B. Moss Comment is Closed

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Matt Repicky, Chief Brand Officer of Tailored Brands – known for Men’s Wearhouse and Jos. A. Bank – shares what he’s learned about making iconic brands more culturally relevant. With a career trajectory that included Accenture to Amazon, a stint in Pharma, even leading global brand marketing for the Barbie brand at Mattel, I call […]

CNN and NPR Executives on Amplifying Trust Thru Audio

August 28, 2024 E.B. Moss Comment is Closed

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Steve Lickteig has the monumental task of ensuring that CNN’s podcasting content is as compelling and trustworthy as its news broadcasts. Gina Garrubbo leverages the value of NPR being one of the most trusted brands in the world to entice sponsors. These two highly respected executives spoke with me spontaneously during the recent Podcast Movement […]

Premion Explains the CTV Ad-Vantage

August 13, 2024September 13, 2024 E.B. Moss Comment is Closed

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Content USED TO BE “king”. But according to Premion, the Customer rules over all in the land of CTV, streaming and local Advertising. Learn about all the advantages of streaming media. New research out of Premion and Advertiser Perceptions revealed significant trends in ad spend shifting towards streaming and away from traditional media channels and increases […]