media – Page 3 – Insider Interviews: With Media & Marketing Experts

Chad Hickey: How Givsly Taps Brand Values to Drive Business Growth

December 18, 2024December 18, 2024 E.B. Moss Comment is Closed

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We’ve heard “doing good” can be good for business. But Chad Hickey, CEO of Givsly, is helping brands do more than “good,” but to align their values with consumers to drive growth and meaningful impact. And in just six years his company has directed over $2 million to nearly 500 nonprofits and likely made 8 […]

Anthony Yell: Leading Razorfish Creative with Tech & Brand Purpose

October 29, 2024October 29, 2024 E.B. Moss Comment is Closed

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Learn why I asked Razorfish Chief Creative Officer, Anthony Yell, for a Vulcan mind meld. He’s not your typical CCO. With a reverence — and professional envy — for drummers who keep things moving, he is a digital marketer who dances to a different beat: Anthony credits a passion for Legos (!), emblematic of analog […]

Trends in Out of Home Media: Being Everywhere with OMG President Jill Schnitt

October 4, 2024 E.B. Moss Comment is Closed

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I connected with Jill Schnitt, President of Omnicom’s Outdoor Media Group (OMG), to explore how they’re connecting with audiences on every step of the customer journey through innovative uses of Out of Home (OOH) and Digital Out of Home (DOOH) media. Jill shares insights on everything from how her team leverages programmatic Digital Out-of-Home (pDOOH!) […]

How Number 1 Podcasts Get Made (and found) – Jason Hoch

September 5, 2024September 12, 2024 E.B. Moss Comment is Closed

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Get two insider scoops in Epi 26 on how to create — then share — top podcasts: First up, podcast veteran Jason Hoch, creator of many number one shows, shares with host E.B. Moss how he made stuff work at HowStuffWorks…. Then Jason tells how serendipity led him to collaborate with Tenderfoot TV to make […]

CNN and NPR Executives on Amplifying Trust Thru Audio

August 28, 2024 E.B. Moss Comment is Closed

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Steve Lickteig has the monumental task of ensuring that CNN’s podcasting content is as compelling and trustworthy as its news broadcasts. Gina Garrubbo leverages the value of NPR being one of the most trusted brands in the world to entice sponsors. These two highly respected executives spoke with me spontaneously during the recent Podcast Movement […]

Premion Explains the CTV Ad-Vantage

August 13, 2024September 13, 2024 E.B. Moss Comment is Closed

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Content USED TO BE “king”. But according to Premion, the Customer rules over all in the land of CTV, streaming and local Advertising. Learn about all the advantages of streaming media. New research out of Premion and Advertiser Perceptions revealed significant trends in ad spend shifting towards streaming and away from traditional media channels and increases […]