purpose – Insider Interviews with E.B. Moss

Triton Digital CEO John Rosso on Navigating Today’s Audio Waves

May 7, 2024May 7, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 39:24 — 54.6MB) | Embed

To learn about how audio and advertising is evolving — in an enjoyable way — there’s really no one better to hear from than John Rosso. While I’ll forever be grateful that perhaps helping him pivot to avoid a close encounter with potato salad (you’ll just have to listen to understand) led me to work […]

Angie Hicks of Angi: Mastering the Art of Home – and Brand – Improvement

April 30, 2024April 30, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 23:58 — 33.4MB) | Embed

Hear from the Angie behind Angi – the home services powerhouse formerly known as Angie’s List. Imagine being a shy recent college grad and launching a service business — by knocking on doors…. Now imagine evolving it into an international corporation. Angie Hicks describes this remarkable entrepreneurial story – and why she is encouraging others […]

Cynthia Nelson Explains Video Commerce

February 20, 2024February 20, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 31:14 — 42.9MB) | Embed

Before she became an expert in video commerce, Cynthia Nelson participated in developing some of the first e-commerce and shopping sites, which paved the way for platforms like Amazon. Now in Epi 17 of Insider Interviews with E.B. Moss she offers practically a master class in the evolving world of shoppable video — or as […]

Claudia Romo Edelman on Reaching ALL Humans

December 12, 2023December 11, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 41:48 — 57.9MB) | Embed

Did you know being “Hispanic” is not a thing in Europe? Just ask Claudia Romo Edelman. While living in many countries — as a Head of Public Relations for the World Economic Forum, to a Marketing Professor in Geneva — she was simply Mexican, no different from how her friends from Venezuela or Guatemala were […]

Leap Into Engaging Branded Entertainment

November 14, 2023November 14, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 42:14 — 58.5MB) | Embed

Can branded entertainment be “bingeable?” If it’s engaging and the characters are relatable! What if no one watches? They will if that branded content is made — then promoted — by Leap Media. That’s what I learned from speaking with Chris Pizzurro, Co-Founder and Principal of Leap Media Group, and Michele Fino, Head of Branded […]

Broadcast AND Streaming: The Power Duo of Local Advertising

November 1, 2023November 3, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 26:32 — 36.9MB) | Embed

When you think about it, national advertising can definitely build awareness — or brand equity. But as Keith Kazerman, President of Locality Streaming pointed out, every purchase made actually occurs LOCALLY. Hmm. There was a lot more food for thought in Episode “lucky” 13 when I sat down with Keith and his counterpart, Ann Hailer, […]