research – Insider Interviews: With Media & Marketing Experts

When Bots Come Knocking, Human Answers: POV with Jay Benach

May 19, 2026May 18, 2026 E.B. Moss Comment is Closed

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What if the biggest problem in digital advertising isn’t whether your ads are working… but whether anyone seeing them is actually human? For another in my POV: Possible mini-series from Miami, Jay Benach, GM of Media Security at Human, explains how their company is helping brands distinguish between real people, useful bots, and the sophisticated […]

What Counts: The VAB on Streaming, Attention, and the Numbers That Actually Matter

May 13, 2026May 13, 2026 E.B. Moss Comment is Closed

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POV: Possible If the first of my POV: Possible mini-series — recorded at POSSIBLE 2026 Conference in Miami — left you rethinking your ad tech stack, this episode with Jason Wiese, EVP of Insights and Measurement at the VAB will make you rethink your approach to media planning. Jason has been at the Video Advertising […]

Nir Eyal: How Beliefs Drive Behavior and What Marketers Get Wrong

March 19, 2026 E.B. Moss Comment is Closed

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I found a smiling Buddha medallion on the sidewalk on my way to the Uber, and I believed it was a sign it would be a good trip. Then I got in the car and discovered my fellow passenger was Nir Eyal — behavioral designer, Stanford lecturer, and bestselling author with a new book to […]

Blake Hebert of Premion on Insider Interviews Epi 49

Changing Perceptions in CTV Advertising: Insights from Premion’s Blake Hebert

March 9, 2026March 7, 2026 E.B. Moss Comment is Closed

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CTV advertising may come with its share of acronyms and moving parts, but about 70% of advertisers say they plan to increase their investment in it, according to the latest industry survey from Premion. Blake Hebert, Premion’s Sr Dir. of Publisher Operations, isn’t surprised by that momentum. But he also knows marketers still face challenges […]

Peter Jones of Premion on how Local Advertisers Win with CTV - Insider Interviews Ep 44

How Local Advertisers Win With CTV, Sports & Smart Curation – ft. Premion’s Peter Jones

December 3, 2025December 3, 2025 E.B. Moss Comment is Closed

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Peter Jones, who heads up Revenue at Premion, returns to Insider Interviews (see Ep 38) to educate us on the shifts in local TV advertising in a streaming-first world — and how small businesses can compete with national brands, with greater access to sports inventory, and why measurement actually matters! Learn what “context” really means […]

How CEO Neil Vogel Powers Up People Inc

October 14, 2025October 14, 2025 E.B. Moss Comment is Closed

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Neil Vogel, CEO of People Inc., has done something remarkable in an industry that’s been writing its own eulogy for years. He’s made legacy media look relevant and publishing thrive. As the head of America’s largest magazine publisher—home to People, Travel & Leisure, Better Homes & Gardens and more—he’s navigated one of the most turbulent […]