research – Insider Interviews with E.B. Moss

Best of: Holistic Podcasting per Sounds Profitable, Signal Hill and Audacy

March 22, 2024 E.B. Moss Comment is Closed

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Another Podcast Movement show is coming up — the “Evolutions” version, out of Los Angeles, with a focus on creators. I’ll be sharing some takeaways from that conference in an upcoming episode. But in the meantime, here’s a repeat episode to get you in the mood, with still highly valuable info gathered in June ’23 […]

The News on News, Brand Safety and Media Buying

January 23, 2024January 23, 2024 E.B. Moss Comment is Closed

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CES (now an acronym, but AKA the Consumer Electronics Show) has grown beyond just a cool tool and tech showcase to being a place ripe for conversations on cool marketing and ad tech. It was a watershed moment for the attendee count of my media industry cohort, with many remarking that it was like a […]

Claudia Romo Edelman on Reaching ALL Humans

December 12, 2023December 11, 2023 E.B. Moss Comment is Closed

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Did you know being “Hispanic” is not a thing in Europe? Just ask Claudia Romo Edelman. While living in many countries — as a Head of Public Relations for the World Economic Forum, to a Marketing Professor in Geneva — she was simply Mexican, no different from how her friends from Venezuela or Guatemala were […]

Broadcast AND Streaming: The Power Duo of Local Advertising

November 1, 2023November 3, 2023 E.B. Moss Comment is Closed

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When you think about it, national advertising can definitely build awareness — or brand equity. But as Keith Kazerman, President of Locality Streaming pointed out, every purchase made actually occurs LOCALLY. Hmm. There was a lot more food for thought in Episode “lucky” 13 when I sat down with Keith and his counterpart, Ann Hailer, […]

Lou Paskalis: Making News About Media

October 16, 2023 E.B. Moss Comment is Closed

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It’s a jam-packed Epi 12 with my longtime industry friend, Lou Paskalis, CEO and Founder of AJL Advisory and strategic advisor to Ad Fontes Media. We had a lively stroll down memory lane (and, yes, I sing to him), reminiscing about working on promotions for E&J Gallo Winery/Food Network years ago to rubbing elbows at […]

A Holistic Approach to Podcasting

September 6, 2023September 7, 2023 E.B. Moss Comment is Closed

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A “holistic” approach sounds so virtuous – in a yoga pose kind of way. And when it’s applied to the business of podcasting it takes on an even healthier stance. Three wise guests explained exactly what it takes to approach podcasting as a unique medium and leverage all aspects of it to drive growth. In […]