TV – Insider Interviews: With Media & Marketing Experts

How Number 1 Podcasts Get Made (and found) – Jason Hoch

September 5, 2024September 12, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 34:59 — 32.0MB) | Embed

Get two insider scoops in Epi 26 on how to create — then share — top podcasts: First up, podcast veteran Jason Hoch, creator of many number one shows, shares with host E.B. Moss how he made stuff work at HowStuffWorks…. Then Jason tells how serendipity led him to collaborate with Tenderfoot TV to make […]

Premion Explains the CTV Ad-Vantage

August 13, 2024September 13, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download () | Embed

Content USED TO BE “king”. But according to Premion, the Customer rules over all in the land of CTV, streaming and local Advertising. Learn about all the advantages of streaming media. New research out of Premion and Advertiser Perceptions revealed significant trends in ad spend shifting towards streaming and away from traditional media channels and increases […]

How to Maximize Streaming Revenue and Creator Power — Lessons from a Digital Native and a Media Maven

June 6, 2024June 6, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 28:29 — 26.5MB) | Embed

At an age when most are consumed with after-school activities, 17-year-old Braden Blacker is consumed with generating a billion-views a month. The entrepreneurial high schooler is disrupting the creator marketing industry, helping manage staggering monthly viewership for top influencers like The Botez Sisters and Sketch, across platforms like YouTube and Twitch. Listen to Braden to […]

Navigating CTV and Thriving with AI – POVs from the Pundits

May 30, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 19:53 — 36.9MB) | Embed

Can AI revolutionize media without sacrificing creativity and jobs? My latest episode was recorded spontaneously at the Streaming Media Conference in New York, starting with media cartographer Evan Shapiro to explain and caution us about the current media landscape, especially regarding connected TV challenges. Evan, who helmed and shaped the conference, walks the innovation talk, […]

Cynthia Nelson Explains Video Commerce

February 20, 2024February 20, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 31:14 — 42.9MB) | Embed

Before she became an expert in video commerce, Cynthia Nelson participated in developing some of the first e-commerce and shopping sites, which paved the way for platforms like Amazon. Now in Epi 17 of Insider Interviews with E.B. Moss she offers practically a master class in the evolving world of shoppable video — or as […]

The News on News, Brand Safety and Media Buying

January 23, 2024January 23, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 46:08 — 63.8MB) | Embed

CES (now an acronym, but AKA the Consumer Electronics Show) has grown beyond just a cool tool and tech showcase to being a place ripe for conversations on cool marketing and ad tech. It was a watershed moment for the attendee count of my media industry cohort, with many remarking that it was like a […]