TV – Insider Interviews: With Media & Marketing Experts

When Bots Come Knocking, Human Answers: POV with Jay Benach

May 19, 2026May 18, 2026 E.B. Moss Comment is Closed

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What if the biggest problem in digital advertising isn’t whether your ads are working… but whether anyone seeing them is actually human? For another in my POV: Possible mini-series from Miami, Jay Benach, GM of Media Security at Human, explains how their company is helping brands distinguish between real people, useful bots, and the sophisticated […]

What Counts: The VAB on Streaming, Attention, and the Numbers That Actually Matter

May 13, 2026May 13, 2026 E.B. Moss Comment is Closed

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POV: Possible If the first of my POV: Possible mini-series — recorded at POSSIBLE 2026 Conference in Miami — left you rethinking your ad tech stack, this episode with Jason Wiese, EVP of Insights and Measurement at the VAB will make you rethink your approach to media planning. Jason has been at the Video Advertising […]

Blake Hebert of Premion on Insider Interviews Epi 49

Changing Perceptions in CTV Advertising: Insights from Premion’s Blake Hebert

March 9, 2026March 7, 2026 E.B. Moss Comment is Closed

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CTV advertising may come with its share of acronyms and moving parts, but about 70% of advertisers say they plan to increase their investment in it, according to the latest industry survey from Premion. Blake Hebert, Premion’s Sr Dir. of Publisher Operations, isn’t surprised by that momentum. But he also knows marketers still face challenges […]

The Architecture Behind Better TV Advertising

February 5, 2026February 19, 2026 E.B. Moss Comment is Closed

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A couple of years ago, I recorded an episode with Marketing Architects’ tech and marketing leads in a hotel room at CES. Three people. One bed. Good content… questionable ergonomics. Fast forward to now: better audio setups, better posture, and an even clearer picture of why Marketing Architects has built such a strong reputation as […]

Bonus Insider Interviews with Women in Media at CES

She-Cam Interviews with Women in Tech at CES: A Bonus Episode

January 22, 2026January 22, 2026 E.B. Moss Comment is Closed

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It’s a fast but mighty 20 minute bonus episode of Insider Interviews! Took my “she-cam” on another* spontaneous journey through the Consumer Electronics Show (CES 2026) to speak with six different women, of six different tech and media areas. They provided first-hand insights on #AI, content, and advertising. These industry leaders span audio, advertising and […]

Stingray, Gold Bond & DAX on What’s New and Next in TV, Audio, and Brand Connection

January 15, 2026January 15, 2026 E.B. Moss Comment is Closed

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If you work in media, marketing, or advertising, you know this tension: Screens dominate. Measurement has lagged. And it’s harder to answer questions like “Where does attention really happen?” and “What actually moves people…and how do I prove it?” This episode offers some answers, from three executives I spoke with at CES 2026. Though we […]