Ruth Stevens: No BS About B2B Marketing
Podcast: Play in new window | Download (Duration: 35:39 — 49.4MB) | Embed
Subscribe or Follow Spotify | Android | Pandora | iHeartRadio | TuneIn | Deezer | RSS | More
Today’s episode could be a lesson plan about B2B Marketing because my guest, Ruth Stevens, has been teaching business to business marketing at NYU, Columbia, and B-schools around the world. And that’s in between being one of the foremost consultants in the space. So, Stevens calls BS on certain approaches to B2B we all better […]