Episodes – Page 6 – Insider Interviews: With Media & Marketing Experts

How the Eagles’ Jen Kavanagh Makes Marketing Fly with Fans

June 7, 2023June 14, 2023 E.B. Moss Comment is Closed

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The Philadelphia Eagles SVP of Marketing, Jen Kavanagh, shared her approach to expanding the club’s brand and engaging with a now international fan base. Get insights on how Jen’s marketing team is turning the Xs and Os of this pro NFL team into dollars and cents and fan xoxos! Grab a seat. Jen Kavanagh tells […]

Get Emotional: Why Personality Enhances B2B Content

May 23, 2023June 14, 2023 E.B. Moss Comment is Closed

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In this bonus episode of Insider Interviews, I’m not interviewing anyone. I’m having a brisk 20-minute conversation with Julie Livingston of Want Leverage Communication, discussing the art and value of adding personality to your B2B content — and especially to your company podcast. Taken from Julie’s LinkedIn show, “PR Patter,” these are some of the […]

Why Nicolle Pangis Recommends Balanced TV Advertising and a Balanced Home Life

May 9, 2023April 5, 2024 E.B. Moss Comment is Closed

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Nicolle Pangis is an evangelizer of balance: between linear and digital television advertising, between tech and creative, between quality data and privacy. And balance between work and life. It’s the “ands” that drive her – apropos the company name of TV ad sales platform, Ampersand, where she has been CEO for the past five years. […]

Museum of Ice Cream’s CMO with the Scoop on Tasteful Marketing

April 13, 2023April 13, 2023 E.B. Moss Comment is Closed

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Since Insider Interviews is about giving you the “insider’s scoop” on media and marketing, who better to give us the scoop than the CMO of Museum of Ice Cream, Erin Levzow? In today’s world, we’re often so focused on work, responsibilities, and obligations that we forget to take time to have fun and experience joy. […]

Five Podcast Pros Offer the Insider Scoop

March 22, 2023March 22, 2023 E.B. Moss Comment is Closed

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In a spontaneous episode I discussed five different aspects of the business of podcasting – from using AI to “audio or video?”, to leveraging the star power and engagement power of podcasting. You’ll hear from: Michael Kaye, Director of Brand & Communications for OkCupid, an online dating app; Brandon Reed, Host, formerly tired dad, and […]

Westwood One’s Pierre Bouvard on Making Good Audio Impressions

March 15, 2023 E.B. Moss Comment is Closed

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Pierre Bouvard has some words of wisdom for media buyers out there…if you’re not buying audio (yes, all audio), you’re leaving reach and engagement on the table. As Chief Insights Officer at Cumulus Media/Westwood One, Pierre has seen the proof and has busted the myths surrounding audio advertising—and particularly the misconceptions about AM/FM radio. “Radio […]