Uncategorized – Page 2 – Insider Interviews with E.B. Moss

Why Nicolle Pangis Recommends Balanced TV Advertising and a Balanced Home Life

May 9, 2023April 5, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 56:24 — 77.9MB) | Embed

Nicolle Pangis is an evangelizer of balance: between linear and digital television advertising, between tech and creative, between quality data and privacy. And balance between work and life. It’s the “ands” that drive her – apropos the company name of TV ad sales platform, Ampersand, where she has been CEO for the past five years. […]

Museum of Ice Cream’s CMO with the Scoop on Tasteful Marketing

April 13, 2023April 13, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 37:58 — ) | Embed

Since Insider Interviews is about giving you the “insider’s scoop” on media and marketing, who better to give us the scoop than the CMO of Museum of Ice Cream, Erin Levzow? In today’s world, we’re often so focused on work, responsibilities, and obligations that we forget to take time to have fun and experience joy. […]

Danone’s Linda Bethea, The Conscious Consumer Marketer

March 1, 2023March 1, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 34:46 — 48.2MB) | Embed

Did you know there’s a lot more to Danone than Dannon? Do you know the definition of a B Corp? Oat or Soy… or a new low-sugar non-dairy milk? Linda Bethea, Head of Marketing for Danone North America—a top 15 Food and Beverage company in the US—gives us the insider’s scoop on all of the above and how she markets all TWENTY […]

Using Original Podcasts to Build Brand Relationships

December 2, 2021November 29, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 36:22 — 50.0MB) | Embed

Podcast pro Steve Pratt, VP and Co-Founder of the multi-award winning Pacific Content, told me his company no longer makes branded podcasts. They haven’t for a few years. They make “original podcasts with brands.” And win awards doing it for brands like Ford Motor Company, Rocket Mortgage, Morgan Stanley, Slack, and Red Hat. The difference? […]

Cadillac CMO Melissa Grady Dias on Marketing a Maverick (with heart)

November 4, 2021November 4, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 43:10 — 59.7MB) | Embed

A milestone! It’s Episode 40 of Insider Interviews! And for that, who better to interview than Cadillac’s Global Chief Marketing Officer, Melissa Grady Dias, who is, herself, marketing a milestone: the launch of what will be the first all electric line of luxury brand vehicles (EVs), starting with the Lyriq! This episode was recorded in […]

Pearl Servat’s Visible Marketing Wisdom

October 21, 2021October 21, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 29:53 — 41.5MB) | Embed

When I met Pearl Servat three years ago, Visible was brand new in the world of wireless carriers, and Servat was generating content about it. Now she is fairly new in an elevated role as Head of Brand Marketing and Demand Gen for the disrupter division of Verizon Wireless, and gives good content herself in […]