Uncategorized – Page 4 – Insider Interviews with E.B. Moss

From Print to Podcasts and Back: Kathy Doyle of MacMillian

June 3, 2021June 3, 2021 E.B. Moss Comment is Closed

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Kathy Doyle embodies the early bird that catches the worm. Early into her freshman year of college she aimed to give the commencement speech for her class in four years’ time. She got the honor — and forty-eight hours later was offered her first job in media. Then, as you’ll hear her describe in this […]

Talking Business…and Podcasting…and Content! With Ken Kraetzer

May 20, 2021May 20, 2021 E.B. Moss Comment is Closed

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For this quick but special episode of Insider Interviews I was in the guest seat! In highlights from my appearance on Ken Kraetzer’s show, “Talking Business” for CBSI, Ken interviewed ME to get my recommendations about how businesses can get in to the world of podcasting, best ways to leverage social media — and social […]

The Rise and Rise of Bryan and Ryan: Podcast Entrepreneurs

April 22, 2021April 22, 2021 E.B. Moss Comment is Closed

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Bryan Barletta of Sounds Profitable is known for being a guy that explains complicated podcasting ad-tech in a helpful, generous way. Ryan Rose of JoneKiri is an up-and-comer in the industry who has already made a mark by helping talent communicate across multiple platforms. Both started in podcasting. Both quit their day-jobs in podcasting mid-pandemic […]

Robyn Streisand, CEO, The Mixx: DEI as Key Marketing Ingredient

March 25, 2021March 24, 2021 E.B. Moss Comment is Closed

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When Robyn Streisand went from the client side to her own marketing agency, The Mixx, the opportunity to certify as a woman-owned or LBGT-owned business did not exist. 25 years later, she has helped both brands as well as other agency owners to leverage DEI — Diversity, Equity and Inclusion — in media and marketing. […]

CMO Kim Wijkstrom: Start with the Brand Story not Silver Bullets

February 11, 2021February 10, 2021 E.B. Moss Comment is Closed

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Joakim (Kim) Wijkstrom, SVP / CMO of Vanda Pharmaceuticals, has learned to “Think Different” and have “Lending Done Human.” He has sent little, teeny Absolut bottle-shaped Christmas sweaters to readers of the New York Times, and leveraged Andy Warhol style pop op to promote schizophrenia drugs. A Swede who grew up in West Africa, Kim […]

RPA’s Joe Baratelli on Doing Good (Marketing) to Do Well

January 28, 2021January 27, 2021 E.B. Moss Comment is Closed

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Thanks to Los Angeles-based agency RPA, “We Are Farmers, buh bi dum dum dum dum dum” has become a bit of a jingle earworm. Great awareness and brand recognition for the insurance company. Joe Baratelli, EVP and Chief Creative Officer of the agency that’s been his home for almost 35 years, walked me through that […]