Uncategorized – Page 3 – Insider Interviews with E.B. Moss

Using Original Podcasts to Build Brand Relationships

December 2, 2021November 29, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 36:22 — 50.0MB) | Embed

Podcast pro Steve Pratt, VP and Co-Founder of the multi-award winning Pacific Content, told me his company no longer makes branded podcasts. They haven’t for a few years. They make “original podcasts with brands.” And win awards doing it for brands like Ford Motor Company, Rocket Mortgage, Morgan Stanley, Slack, and Red Hat. The difference? […]

Cadillac CMO Melissa Grady Dias on Marketing a Maverick (with heart)

November 4, 2021November 4, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 43:10 — 59.7MB) | Embed

A milestone! It’s Episode 40 of Insider Interviews! And for that, who better to interview than Cadillac’s Global Chief Marketing Officer, Melissa Grady Dias, who is, herself, marketing a milestone: the launch of what will be the first all electric line of luxury brand vehicles (EVs), starting with the Lyriq! This episode was recorded in […]

Pearl Servat’s Visible Marketing Wisdom

October 21, 2021October 21, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 29:53 — 41.5MB) | Embed

When I met Pearl Servat three years ago, Visible was brand new in the world of wireless carriers, and Servat was generating content about it. Now she is fairly new in an elevated role as Head of Brand Marketing and Demand Gen for the disrupter division of Verizon Wireless, and gives good content herself in […]

Warner Bros.’ Shaleen Desai is Very Animated About Good Storytelling

September 9, 2021September 9, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 30:19 — 41.6MB) | Embed

Shaleen Desai is like a caped crusader for content. This SVP of Adult Animation is super focused on solid stories and shares how he is bringing super heroes and more to animation…and beyond. In his career of 20+ years and counting in Hollywood, Desai has been with Letterman, Viacom/CMT, Fox 21 and gone from working […]

A Panel with Podcasting Over-Achievers: Desai, Washington, Wilson, Lantigua-Wilson – Epi 33

July 13, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 32:48 — 45.1MB) | Embed

I had the good fortune of being asked by NATPE – the global trade association focused on the business of content, to help produce the first ever conference in the media/marketing industry dedicated to the topic of iterating IP from podcasting to TV and back again. What the heck does that mean? Well, it’s basically […]

Having Sway – Danielle Wiley on Influencer Marketing

June 17, 2021June 17, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 35:20 — 48.5MB) | Embed

In 2020, Danielle Wiley was included in the revered “Top 50” list by Talking Influence. And the agency she founded, Sway Group was selected by Chief Marketer as one of just three influencer agencies of the “2020 Chief Marketer 200”. So it’s a safe bet that she has something to say about #influencermarketing. And that’s […]