b2b – Insider Interviews: With Media & Marketing Experts

The Architecture Behind Better TV Advertising

February 5, 2026February 16, 2026 E.B. Moss Comment is Closed

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A couple of years ago, I recorded an episode with Marketing Architects’ tech and marketing leads in a hotel room at CES. Three people. One bed. Good content… questionable ergonomics. Fast forward to now: better audio setups, better posture, and an even clearer picture of why Marketing Architects has built such a strong reputation as […]

The Reinventionists: Doug Olson & David Adler on Personal & Publishing Evolutions

September 5, 2025 E.B. Moss Comment is Closed

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How can mentoring lead to a whole new career? How do dinner conversations and AI come together to drive entrepreneurship? How are some people changing the world as they change gears? Talk about REINVENTION! Well, I did. Meet two more honorees of the Folio: awards named to the Hall of Fame, in this “two-fer” episode […]

Making, Marketing & Monetizing Podcasts – Live from PopCon

July 15, 2025July 15, 2025 E.B. Moss Comment is Closed

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Thanks to The Podcast Academy, Ti King and I got to attend #PopCon with the intention of evangelizing podcasting (and the Academy, of course! See links for joining, below.) After I got used to the costumed attendees of PopCon, and fan-girled a few anime voice talents and celebrities on site, I got down to business […]

The Power of Local Advertising and Impactful Reach: Premion & Mirror Digital

May 13, 2025May 13, 2025 E.B. Moss Comment is Closed

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It’s two exclusive conversations in one episode! During the recent #possible2025 conference in Miami* I conducted two short insider interviews that were long on advertising industry insights. Peter Jones, VP of Revenue at Premion, explained why local advertising is booming, the importance of data-driven strategies, and how omnichannel measurement is revolutionizing campaign attribution Then, Sheila […]

Featuring Mack McKelvey, CEO of SalientMG, explaining how tech startups can thrive

Mack McKelvey with the Blueprint for Startup Success

March 11, 2025March 11, 2025 E.B. Moss Comment is Closed

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Mack McKelvey, Founder and CEO of SalientMG, joins me to explain why “being uncomfortable” has been a great recipe for success throughout her award-winning career in tech and marketing. With remarkable candor, Mack reveals how disruption propelled her from big tech brands like Lucent, Verisign, and British Telecom to the startup world, where she mastered […]

How Podcasting Drives Brand Love and Builds Connections

August 9, 2024September 28, 2024 E.B. Moss Comment is Closed

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In this bonus episode of Insider Interviews, I’m narrating an article I published in trade pub, The Customer, on how podcasting drives real love… and emotional connections. I’ll describe a personal story about how my podcast actually helped a friend find love! But it’s really more about the importance of humanizing content and creating brand […]