b2b – Page 2 – Insider Interviews with E.B. Moss

A Holistic Approach to Podcasting

September 6, 2023September 7, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 54:48 — 75.7MB) | Embed

A “holistic” approach sounds so virtuous – in a yoga pose kind of way. And when it’s applied to the business of podcasting it takes on an even healthier stance. Three wise guests explained exactly what it takes to approach podcasting as a unique medium and leverage all aspects of it to drive growth. In […]

Get Emotional: Why Personality Enhances B2B Content

May 23, 2023June 14, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 23:51 — 33.2MB) | Embed

In this bonus episode of Insider Interviews, I’m not interviewing anyone. I’m having a brisk 20-minute conversation with Julie Livingston of Want Leverage Communication, discussing the art and value of adding personality to your B2B content — and especially to your company podcast. Taken from Julie’s LinkedIn show, “PR Patter,” these are some of the […]

Why Nicolle Pangis Recommends Balanced TV Advertising and a Balanced Home Life

May 9, 2023April 5, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 56:24 — 77.9MB) | Embed

Nicolle Pangis is an evangelizer of balance: between linear and digital television advertising, between tech and creative, between quality data and privacy. And balance between work and life. It’s the “ands” that drive her – apropos the company name of TV ad sales platform, Ampersand, where she has been CEO for the past five years. […]

Five Podcast Pros Offer the Insider Scoop

March 22, 2023March 22, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 30:02 — 41.7MB) | Embed

In a spontaneous episode I discussed five different aspects of the business of podcasting – from using AI to “audio or video?”, to leveraging the star power and engagement power of podcasting. You’ll hear from: Michael Kaye, Director of Brand & Communications for OkCupid, an online dating app; Brandon Reed, Host, formerly tired dad, and […]

Westwood One’s Pierre Bouvard on Making Good Audio Impressions

March 15, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 37:47 — 52.4MB) | Embed

Pierre Bouvard has some words of wisdom for media buyers out there…if you’re not buying audio (yes, all audio), you’re leaving reach and engagement on the table. As Chief Insights Officer at Cumulus Media/Westwood One, Pierre has seen the proof and has busted the myths surrounding audio advertising—and particularly the misconceptions about AM/FM radio. “Radio […]

Jarl Mohn on Art and the Art of Media Management

February 1, 2023February 1, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 36:44 — ) | Embed

Just skim the career path of my first guest for Season 2 of Insider Interviews and you’ll understand why it was worth the wait of my past year on hiatus: It’s Jarl Mohn, former President and CEO of NPR…and E! Entertainment Television, the network he also created! Jarl’s career includes being hand-picked by former radio […]