b2b – Page 2 – Insider Interviews with E.B. Moss

How Elevator Advertising Survived 2021’s Ups and Downs

December 16, 2021December 15, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 30:56 — 42.5MB) | Embed

Marc Kidd, CEO of Captivate, lost sleep thinking about the lost foot traffic in office buildings when the pandemic hit. After all, his company specializes in programming the video screens in elevators. But, this son of famed NCAA football coach, Roy Kidd (as in Roy Kidd Stadium), is not one to panic at fourth down. […]

Innovations in Leveraging Audio

November 18, 2021November 17, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 36:12 — 49.7MB) | Embed

Bart Roselli of Veritone One has seen the audio space grow exponentially in his over 15 years of media, marketing strategy, and account management experience. Now, as SVP Growth, he leverages his breadth of knowledge to enhance agency-media vendor relationships and help ensure client goals are set smartly for the space, and fulfilled across multiple […]

Joe Jackman Reinvents How Brands Embrace Change

September 23, 2021September 26, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 41:56 — 58.1MB) | Embed

Not many people – or brands — love change as much as Joe Jackman. The CEO of Jackman Reinvents has been a valued advisor to major retailers like Staples and brands like Flow Water, to B2B companies and to private equity partners. In this episode hear how he uses insights about trends and human behavior […]

Ruth Stevens: No BS About B2B Marketing

August 26, 2021August 26, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 35:39 — 49.4MB) | Embed

Today’s episode could be a lesson plan about B2B Marketing because my guest, Ruth Stevens, has been teaching business to business marketing at NYU, Columbia, and B-schools around the world. And that’s in between being one of the foremost consultants in the space. So, Stevens calls BS on certain approaches to B2B we all better […]

Jennifer Grimson On Building Wealth – and a Podcast

August 12, 2021August 12, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 24:05 — 33.1MB) | Embed

Jennifer Grimson was brand new to the podcast space when I met her two years ago at the last in-person Podcast Movement event. Fast forward and she became my spontaneous guest for Epi 34 of Insider Interviews discussing her approach to marketing the now successful Micro-Empires Podcast about her path to rebuilding wealth. And, since […]

Bonus Epi – On ContentCast and Lantigua-Williams Redux!

July 2, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 38:16 — 52.6MB) | Embed

It’s been a busy couple of months for me in podcasting… so I didn’t get to podcasting! Here’s what I mean: This is a BONUS episode…actually a republication of Epi 12 featuring my interview with Juleyka Lantigua-Williams from exactly one year ago. She is a force to be reckoned with, a holder of two masters […]