b2b – Page 2 – Insider Interviews with E.B. Moss

NFL, Group Black and SXM on Adding the Human Element to Content

October 23, 2023November 3, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 19:38 — 27.4MB) | Embed

In this bonus episode of Insider Interviews, captured during Advertising Week 2023, I spontaneously interviewed three impressive executives on how each injects the human touch to various aspects of culture in media: Sports, Multicultural and Podcasting content. First, Marissa Solis, SVP of Marketing for the NFL, discusses how the NFL is incorporating AI to generate […]

T-Mobile’s Cherian Thomas on Driving Brand Love with DOOH

October 4, 2023October 4, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 41:36 — 57.1MB) | Embed

Head of marketing for T-Ads, the advertising solutions division of T-Mobile, Cherian Thomas describes the evolution of his rideshare entertainment platform, Octopus, to creating brand love across all digital out of home screens. In this upbeat but informative conversation with the high-energy “Doctor Thomas,” Insider Interviews host E.B. Moss also gets the download on DOOH […]

A Holistic Approach to Podcasting

September 6, 2023September 7, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 54:48 — 75.7MB) | Embed

A “holistic” approach sounds so virtuous – in a yoga pose kind of way. And when it’s applied to the business of podcasting it takes on an even healthier stance. Three wise guests explained exactly what it takes to approach podcasting as a unique medium and leverage all aspects of it to drive growth. In […]

Get Emotional: Why Personality Enhances B2B Content

May 23, 2023June 14, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 23:51 — 33.2MB) | Embed

In this bonus episode of Insider Interviews, I’m not interviewing anyone. I’m having a brisk 20-minute conversation with Julie Livingston of Want Leverage Communication, discussing the art and value of adding personality to your B2B content — and especially to your company podcast. Taken from Julie’s LinkedIn show, “PR Patter,” these are some of the […]

Why Nicolle Pangis Recommends Balanced TV Advertising and a Balanced Home Life

May 9, 2023April 5, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 56:24 — 77.9MB) | Embed

Nicolle Pangis is an evangelizer of balance: between linear and digital television advertising, between tech and creative, between quality data and privacy. And balance between work and life. It’s the “ands” that drive her – apropos the company name of TV ad sales platform, Ampersand, where she has been CEO for the past five years. […]

Five Podcast Pros Offer the Insider Scoop

March 22, 2023March 22, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 30:02 — 41.7MB) | Embed

In a spontaneous episode I discussed five different aspects of the business of podcasting – from using AI to “audio or video?”, to leveraging the star power and engagement power of podcasting. You’ll hear from: Michael Kaye, Director of Brand & Communications for OkCupid, an online dating app; Brandon Reed, Host, formerly tired dad, and […]