brand marketing – Page 2 – Insider Interviews with E.B. Moss

Broadcast AND Streaming: The Power Duo of Local Advertising

November 1, 2023November 3, 2023 E.B. Moss Comment is Closed

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When you think about it, national advertising can definitely build awareness — or brand equity. But as Keith Kazerman, President of Locality Streaming pointed out, every purchase made actually occurs LOCALLY. Hmm. There was a lot more food for thought in Episode “lucky” 13 when I sat down with Keith and his counterpart, Ann Hailer, […]

Lou Paskalis: Making News About Media

October 16, 2023 E.B. Moss Comment is Closed

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It’s a jam-packed Epi 12 with my longtime industry friend, Lou Paskalis, CEO and Founder of AJL Advisory and strategic advisor to Ad Fontes Media. We had a lively stroll down memory lane (and, yes, I sing to him), reminiscing about working on promotions for E&J Gallo Winery/Food Network years ago to rubbing elbows at […]

T-Mobile’s Cherian Thomas on Driving Brand Love with DOOH

October 4, 2023October 4, 2023 E.B. Moss Comment is Closed

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Head of marketing for T-Ads, the advertising solutions division of T-Mobile, Cherian Thomas describes the evolution of his rideshare entertainment platform, Octopus, to creating brand love across all digital out of home screens. In this upbeat but informative conversation with the high-energy “Doctor Thomas,” Insider Interviews host E.B. Moss also gets the download on DOOH […]

A Holistic Approach to Podcasting

September 6, 2023September 7, 2023 E.B. Moss Comment is Closed

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A “holistic” approach sounds so virtuous – in a yoga pose kind of way. And when it’s applied to the business of podcasting it takes on an even healthier stance. Three wise guests explained exactly what it takes to approach podcasting as a unique medium and leverage all aspects of it to drive growth. In […]

How Five Companies Thrive with Brand Purpose

August 9, 2023August 9, 2023 E.B. Moss Comment is Closed

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It’s been a record-setting hot summer. That got me thinking about the environment. And that got me thinking about ESG — the Environmental, Social and Governance factors companies can get valued on — by the Street and by the Consumer. And THAT is part of Brand Purpose. So, what are the ways “purpose” shows up […]

How the Eagles’ Jen Kavanagh Makes Marketing Fly with Fans

June 7, 2023June 14, 2023 E.B. Moss Comment is Closed

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The Philadelphia Eagles SVP of Marketing, Jen Kavanagh, shared her approach to expanding the club’s brand and engaging with a now international fan base. Get insights on how Jen’s marketing team is turning the Xs and Os of this pro NFL team into dollars and cents and fan xoxos! Grab a seat. Jen Kavanagh tells […]