branding – Page 3 – Insider Interviews: With Media & Marketing Experts

Four Perspectives from Advertising Week

October 15, 2024 E.B. Moss Comment is Closed

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What do you get when you combine a Grammy winning billionaire rapper with the content marketer of a multi-billion dollar brand… A multicultural content amplifier expert with a free wheelin’ media pro? You get insights from four incredible individuals who gave spontaneous Insider Interviews to me during Advertising Week New York 2024. Guests and Highlights […]

Customizing Tailored Brands: Matt Repicky on Marketing Men’s Fashion

September 26, 2024September 27, 2024 E.B. Moss Comment is Closed

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Matt Repicky, Chief Brand Officer of Tailored Brands – known for Men’s Wearhouse and Jos. A. Bank – shares what he’s learned about making iconic brands more culturally relevant. With a career trajectory that included Accenture to Amazon, a stint in Pharma, even leading global brand marketing for the Barbie brand at Mattel, I call […]

How Number 1 Podcasts Get Made (and found) – Jason Hoch

September 5, 2024September 12, 2024 E.B. Moss Comment is Closed

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Get two insider scoops in Epi 26 on how to create — then share — top podcasts: First up, podcast veteran Jason Hoch, creator of many number one shows, shares with host E.B. Moss how he made stuff work at HowStuffWorks…. Then Jason tells how serendipity led him to collaborate with Tenderfoot TV to make […]

How Podcasting Drives Brand Love and Builds Connections

August 9, 2024September 28, 2024 E.B. Moss Comment is Closed

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In this bonus episode of Insider Interviews, I’m narrating an article I published in trade pub, The Customer, on how podcasting drives real love… and emotional connections. I’ll describe a personal story about how my podcast actually helped a friend find love! But it’s really more about the importance of humanizing content and creating brand […]

How CEO Phil Andrews is Creating Olympic-sized Marketing Success for Team USA Fencing

July 10, 2024July 13, 2024 E.B. Moss Comment is Closed

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Ever wonder how niche sports like fencing stay relevant and grow their fanbase? In Epi 23 of Insider Interviews, I chat with Phil Andrews, who I call the British Ted Lasso for bringing a Midas touch to the world of parries and ripostes as CEO of USA Fencing. Fresh from transforming USA Weightlifting, Phil is […]

How to Maximize Streaming Revenue and Creator Power — Lessons from a Digital Native and a Media Maven

June 6, 2024June 6, 2024 E.B. Moss Comment is Closed

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At an age when most are consumed with after-school activities, 17-year-old Braden Blacker is consumed with generating a billion-views a month. The entrepreneurial high schooler is disrupting the creator marketing industry, helping manage staggering monthly viewership for top influencers like The Botez Sisters and Sketch, across platforms like YouTube and Twitch. Listen to Braden to […]