John Clayton – Insider Interviews: With Media & Marketing Experts

Fast Forward: Reality Bytes from CES 2025 – a Bonus Episode

January 13, 2025January 13, 2025 E.B. Moss Comment is Closed

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Fresh from the floor of CES 2025, I grabbed about 10 minutes each with two brilliant minds in technology and innovation who shared fascinating insights about where we’re headed in this AI-driven world for a fast but powerful bonus episode. Andrew Klein, who leads creative technology and innovation at PMCI (Publicis Media Content and Innovation […]

CMO Kim Wijkstrom: Start with the Brand Story not Silver Bullets

February 11, 2021February 10, 2021 E.B. Moss Comment is Closed

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Joakim (Kim) Wijkstrom, SVP / CMO of Vanda Pharmaceuticals, has learned to “Think Different” and have “Lending Done Human.” He has sent little, teeny Absolut bottle-shaped Christmas sweaters to readers of the New York Times, and leveraged Andy Warhol style pop op to promote schizophrenia drugs. A Swede who grew up in West Africa, Kim […]