marketing – Page 3 – Insider Interviews: With Media & Marketing Experts

Another Parry with USA Fencing’s Phil Andrews: Bonus Replay

November 22, 2024 E.B. Moss Comment is Closed

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I’m heading off to the Sports Business Journal’s 25th annual celebration tonight (11/22), toasting “40 Under 40” in Sports Marketing, which includes the CEO of USA Fencing, Phil Andrews. So, in homage, and since his triumphant return from the Olympics and Paralympics which took place after this recording, I’m sharing a replay of our Insider […]

Marathon Marketers: A Bonus Run Thru the TCS NYC Marathon Expo

November 2, 2024 E.B. Moss Comment is Closed

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In a fast run through the Javits Center prepping for 120,000 visitors, here’s a BONUS episode with exclusive behind-the-scenes conversations with sponsors of the TCS New York City Marathon! Thanks to NY Road Runners – the creator of the largest marathon in the world — I spontaneously interviewed five lead NYRR partners about why these […]

Anthony Yell: Leading Razorfish Creative with Tech & Brand Purpose

October 29, 2024October 29, 2024 E.B. Moss Comment is Closed

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Learn why I asked Razorfish Chief Creative Officer, Anthony Yell, for a Vulcan mind meld. He’s not your typical CCO. With a reverence — and professional envy — for drummers who keep things moving, he is a digital marketer who dances to a different beat: Anthony credits a passion for Legos (!), emblematic of analog […]

Customizing Tailored Brands: Matt Repicky on Marketing Men’s Fashion

September 26, 2024September 27, 2024 E.B. Moss Comment is Closed

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Matt Repicky, Chief Brand Officer of Tailored Brands – known for Men’s Wearhouse and Jos. A. Bank – shares what he’s learned about making iconic brands more culturally relevant. With a career trajectory that included Accenture to Amazon, a stint in Pharma, even leading global brand marketing for the Barbie brand at Mattel, I call […]

CNN and NPR Executives on Amplifying Trust Thru Audio

August 28, 2024 E.B. Moss Comment is Closed

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Steve Lickteig has the monumental task of ensuring that CNN’s podcasting content is as compelling and trustworthy as its news broadcasts. Gina Garrubbo leverages the value of NPR being one of the most trusted brands in the world to entice sponsors. These two highly respected executives spoke with me spontaneously during the recent Podcast Movement […]

How Podcasting Drives Brand Love and Builds Connections

August 9, 2024September 28, 2024 E.B. Moss Comment is Closed

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In this bonus episode of Insider Interviews, I’m narrating an article I published in trade pub, The Customer, on how podcasting drives real love… and emotional connections. I’ll describe a personal story about how my podcast actually helped a friend find love! But it’s really more about the importance of humanizing content and creating brand […]