measurement – Insider Interviews: With Media & Marketing Experts

How CEO Neil Vogel Powers Up People Inc

October 14, 2025October 14, 2025 E.B. Moss Comment is Closed

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Neil Vogel, CEO of People Inc., has done something remarkable in an industry that’s been writing its own eulogy for years. He’s made legacy media look relevant and publishing thrive. As the head of America’s largest magazine publisher—home to People, Travel & Leisure, Better Homes & Gardens and more—he’s navigated one of the most turbulent […]

Jim McKelvey: Disruptive By Design

August 8, 2025August 12, 2025 E.B. Moss Comment is Closed

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What do glassblowing, fintech, and plastic-free diapers have in common? One brilliant disruptor: Jim McKelvey. I had the privilege of interviewing Jim McKelvey, the award-winning, Amazon-beating polymath who co-founded Square (now Block) with Jack Dorsey. But calling him just a fintech entrepreneur or a computer scientist would be like calling Leonardo da Vinci just a […]

The Power of Local Advertising and Impactful Reach: Premion & Mirror Digital

May 13, 2025May 13, 2025 E.B. Moss Comment is Closed

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It’s two exclusive conversations in one episode! During the recent #possible2025 conference in Miami* I conducted two short insider interviews that were long on advertising industry insights. Peter Jones, VP of Revenue at Premion, explained why local advertising is booming, the importance of data-driven strategies, and how omnichannel measurement is revolutionizing campaign attribution Then, Sheila […]

Behind the Billboards: Inside OOH with billups

February 4, 2025February 4, 2025 E.B. Moss Comment is Closed

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Out-of-home advertising isn’t just about billboards anymore. With data-driven targeting, creative innovations, and deep measurement capabilities, the OOH industry has transformed into a sophisticated media channel that deserves a bigger seat at the table. In this episode of Insider Interviews, I got to explore the great outdoors with David Krupp, Global CEO of Billups, and […]

Premion Explains the CTV Ad-Vantage

August 13, 2024September 13, 2024 E.B. Moss Comment is Closed

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Content USED TO BE “king”. But according to Premion, the Customer rules over all in the land of CTV, streaming and local Advertising. Learn about all the advantages of streaming media. New research out of Premion and Advertiser Perceptions revealed significant trends in ad spend shifting towards streaming and away from traditional media channels and increases […]

Navigating CTV and Thriving with AI – POVs from the Pundits

May 30, 2024 E.B. Moss Comment is Closed

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Can AI revolutionize media without sacrificing creativity and jobs? My latest episode was recorded spontaneously at the Streaming Media Conference in New York, starting with media cartographer Evan Shapiro to explain and caution us about the current media landscape, especially regarding connected TV challenges. Evan, who helmed and shaped the conference, walks the innovation talk, […]