measurement – Page 3 – Insider Interviews with E.B. Moss

Cadillac CMO Melissa Grady Dias on Marketing a Maverick (with heart)

November 4, 2021November 4, 2021 E.B. Moss Comment is Closed

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A milestone! It’s Episode 40 of Insider Interviews! And for that, who better to interview than Cadillac’s Global Chief Marketing Officer, Melissa Grady Dias, who is, herself, marketing a milestone: the launch of what will be the first all electric line of luxury brand vehicles (EVs), starting with the Lyriq! This episode was recorded in […]

Ruth Stevens: No BS About B2B Marketing

August 26, 2021August 26, 2021 E.B. Moss Comment is Closed

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Today’s episode could be a lesson plan about B2B Marketing because my guest, Ruth Stevens, has been teaching business to business marketing at NYU, Columbia, and B-schools around the world. And that’s in between being one of the foremost consultants in the space. So, Stevens calls BS on certain approaches to B2B we all better […]

The Rise and Rise of Bryan and Ryan: Podcast Entrepreneurs

April 22, 2021April 22, 2021 E.B. Moss Comment is Closed

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Bryan Barletta of Sounds Profitable is known for being a guy that explains complicated podcasting ad-tech in a helpful, generous way. Ryan Rose of JoneKiri is an up-and-comer in the industry who has already made a mark by helping talent communicate across multiple platforms. Both started in podcasting. Both quit their day-jobs in podcasting mid-pandemic […]

RAB’s Erica Farber: A Sound Strategy for Radio

February 25, 2021 E.B. Moss Comment is Closed

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In interviewing the Radio Ad Bureau’s CEO, Erica Farber, my worlds collided: it’s a podcast, but about radio, the medium I grew up in and started my career in. Certainly radio IS about community, but it was still surprising to discover zero degrees of separation with Erica and two important people from my past: my […]

CMO Kim Wijkstrom: Start with the Brand Story not Silver Bullets

February 11, 2021February 10, 2021 E.B. Moss Comment is Closed

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Joakim (Kim) Wijkstrom, SVP / CMO of Vanda Pharmaceuticals, has learned to “Think Different” and have “Lending Done Human.” He has sent little, teeny Absolut bottle-shaped Christmas sweaters to readers of the New York Times, and leveraged Andy Warhol style pop op to promote schizophrenia drugs. A Swede who grew up in West Africa, Kim […]

Standing Up for Better Healthcare Marketing – with CMO Arra Yerganian

January 7, 2021January 6, 2021 E.B. Moss Comment is Closed

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Arra Yerganian thinks healthcare has always been a little upside down, controlled by physicians instead of the the patients. Ya think? But I misspeak – at least while speaking with Yerganian: he actually banned the word “patients” when he was CMO at both Sutter Health and One Medical. He explained that the word comes from […]