measurement – Page 3 – Insider Interviews with E.B. Moss

The Rise and Rise of Bryan and Ryan: Podcast Entrepreneurs

April 22, 2021April 22, 2021 E.B. Moss Comment is Closed

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Bryan Barletta of Sounds Profitable is known for being a guy that explains complicated podcasting ad-tech in a helpful, generous way. Ryan Rose of JoneKiri is an up-and-comer in the industry who has already made a mark by helping talent communicate across multiple platforms. Both started in podcasting. Both quit their day-jobs in podcasting mid-pandemic […]

RAB’s Erica Farber: A Sound Strategy for Radio

February 25, 2021 E.B. Moss Comment is Closed

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In interviewing the Radio Ad Bureau’s CEO, Erica Farber, my worlds collided: it’s a podcast, but about radio, the medium I grew up in and started my career in. Certainly radio IS about community, but it was still surprising to discover zero degrees of separation with Erica and two important people from my past: my […]

CMO Kim Wijkstrom: Start with the Brand Story not Silver Bullets

February 11, 2021February 10, 2021 E.B. Moss Comment is Closed

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Joakim (Kim) Wijkstrom, SVP / CMO of Vanda Pharmaceuticals, has learned to “Think Different” and have “Lending Done Human.” He has sent little, teeny Absolut bottle-shaped Christmas sweaters to readers of the New York Times, and leveraged Andy Warhol style pop op to promote schizophrenia drugs. A Swede who grew up in West Africa, Kim […]

Standing Up for Better Healthcare Marketing – with CMO Arra Yerganian

January 7, 2021January 6, 2021 E.B. Moss Comment is Closed

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Arra Yerganian thinks healthcare has always been a little upside down, controlled by physicians instead of the the patients. Ya think? But I misspeak – at least while speaking with Yerganian: he actually banned the word “patients” when he was CMO at both Sutter Health and One Medical. He explained that the word comes from […]

VAB CEO Sean Cunningham on Why Video “Simply” Works

October 8, 2020October 8, 2020 E.B. Moss Comment is Closed

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Sean Cunningham is the son of a radio personality and the husband of grammarian. That may be why he expresses himself so fluidly and works hard to offer clear explanations about the video landscape at the same time. Those personal aspects combined with deep professional experience in the ad industry and as a strategic media […]

Tom Webster with the Insider Scoop on Audio Research

August 27, 2020August 27, 2020 E.B. Moss Comment is Closed

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Tom Webster, SVP of Edison Research, describes his job as “telling the stories of numbers.” He definitely make numbers come alive, and he’s a great storyteller overall. So you’re generally okay with Tom as your guest if you didn’t discuss podcast topics in advance. My industry acquaintance may be self-effacing, but he has a steel […]