media planning – Insider Interviews: With Media & Marketing Experts

What Counts: The VAB on Streaming, Attention, and the Numbers That Actually Matter

May 13, 2026May 13, 2026 E.B. Moss Comment is Closed

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POV: Possible If the first of my POV: Possible mini-series — recorded at POSSIBLE 2026 Conference in Miami — left you rethinking your ad tech stack, this episode with Jason Wiese, EVP of Insights and Measurement at the VAB will make you rethink your approach to media planning. Jason has been at the Video Advertising […]

The Scoop on TV Today from a Data/Research Exec’s POV

April 22, 2020April 21, 2020 E.B. Moss Comment is Closed

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As VP of data and research for NYI – the ad sales interconnect in the country’s biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. And, at a time when the world, literally, is […]