moss appeal – Insider Interviews with E.B. Moss

Leap Into Engaging Branded Entertainment

November 14, 2023November 14, 2023 E.B. Moss Comment is Closed

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Can branded entertainment be “bingeable?” If it’s engaging and the characters are relatable! What if no one watches? They will if that branded content is made — then promoted — by Leap Media. That’s what I learned from speaking with Chris Pizzurro, Co-Founder and Principal of Leap Media Group, and Michele Fino, Head of Branded […]

Broadcast AND Streaming: The Power Duo of Local Advertising

November 1, 2023November 3, 2023 E.B. Moss Comment is Closed

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When you think about it, national advertising can definitely build awareness — or brand equity. But as Keith Kazerman, President of Locality Streaming pointed out, every purchase made actually occurs LOCALLY. Hmm. There was a lot more food for thought in Episode “lucky” 13 when I sat down with Keith and his counterpart, Ann Hailer, […]

A Holistic Approach to Podcasting

September 6, 2023September 7, 2023 E.B. Moss Comment is Closed

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A “holistic” approach sounds so virtuous – in a yoga pose kind of way. And when it’s applied to the business of podcasting it takes on an even healthier stance. Three wise guests explained exactly what it takes to approach podcasting as a unique medium and leverage all aspects of it to drive growth. In […]

How Five Companies Thrive with Brand Purpose

August 9, 2023August 9, 2023 E.B. Moss Comment is Closed

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It’s been a record-setting hot summer. That got me thinking about the environment. And that got me thinking about ESG — the Environmental, Social and Governance factors companies can get valued on — by the Street and by the Consumer. And THAT is part of Brand Purpose. So, what are the ways “purpose” shows up […]

How the Eagles’ Jen Kavanagh Makes Marketing Fly with Fans

June 7, 2023June 14, 2023 E.B. Moss Comment is Closed

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The Philadelphia Eagles SVP of Marketing, Jen Kavanagh, shared her approach to expanding the club’s brand and engaging with a now international fan base. Get insights on how Jen’s marketing team is turning the Xs and Os of this pro NFL team into dollars and cents and fan xoxos! Grab a seat. Jen Kavanagh tells […]

Get Emotional: Why Personality Enhances B2B Content

May 23, 2023June 14, 2023 E.B. Moss Comment is Closed

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In this bonus episode of Insider Interviews, I’m not interviewing anyone. I’m having a brisk 20-minute conversation with Julie Livingston of Want Leverage Communication, discussing the art and value of adding personality to your B2B content — and especially to your company podcast. Taken from Julie’s LinkedIn show, “PR Patter,” these are some of the […]