performance marketing – Insider Interviews with E.B. Moss

Standing Up for Better Healthcare Marketing – with CMO Arra Yerganian

January 7, 2021January 6, 2021 E.B. Moss Comment is Closed

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Arra Yerganian thinks healthcare has always been a little upside down, controlled by physicians instead of the the patients. Ya think? But I misspeak – at least while speaking with Yerganian: he actually banned the word “patients” when he was CMO at both Sutter Health and One Medical. He explained that the word comes from […]

IAB’s David Cohen with the Pulse of Digital Media & Marketing

October 22, 2020October 21, 2020 E.B. Moss Comment is Closed

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When David Cohen joined the IAB as President, the US was two weeks into stay-at-home mandates. While that may have curtailed in-person conferences the industry association is known for, it upped the focus on all things digital. Not long after, the ante was also upped for Cohen personally when he was named CEO following the […]