television – Insider Interviews: With Media & Marketing Experts

Blake Hebert of Premion on Insider Interviews Epi 49

Changing Perceptions in CTV Advertising: Insights from Premion’s Blake Hebert

March 9, 2026March 7, 2026 E.B. Moss Comment is Closed

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CTV advertising may come with its share of acronyms and moving parts, but about 70% of advertisers say they plan to increase their investment in it, according to the latest industry survey from Premion. Blake Hebert, Premion’s Sr Dir. of Publisher Operations, isn’t surprised by that momentum. But he also knows marketers still face challenges […]

The Architecture Behind Better TV Advertising

February 5, 2026February 19, 2026 E.B. Moss Comment is Closed

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A couple of years ago, I recorded an episode with Marketing Architects’ tech and marketing leads in a hotel room at CES. Three people. One bed. Good content… questionable ergonomics. Fast forward to now: better audio setups, better posture, and an even clearer picture of why Marketing Architects has built such a strong reputation as […]

Bonus Insider Interviews with Women in Media at CES

She-Cam Interviews with Women in Tech at CES: A Bonus Episode

January 22, 2026January 22, 2026 E.B. Moss Comment is Closed

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It’s a fast but mighty 20 minute bonus episode of Insider Interviews! Took my “she-cam” on another* spontaneous journey through the Consumer Electronics Show (CES 2026) to speak with six different women, of six different tech and media areas. They provided first-hand insights on #AI, content, and advertising. These industry leaders span audio, advertising and […]

Stingray, Gold Bond & DAX on What’s New and Next in TV, Audio, and Brand Connection

January 15, 2026January 15, 2026 E.B. Moss Comment is Closed

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If you work in media, marketing, or advertising, you know this tension: Screens dominate. Measurement has lagged. And it’s harder to answer questions like “Where does attention really happen?” and “What actually moves people…and how do I prove it?” This episode offers some answers, from three executives I spoke with at CES 2026. Though we […]

How Real World Producers Use AI

June 24, 2025July 25, 2025 E.B. Moss Comment is Closed

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The first time I heard voices I thought I was losing my mind. AI-generated voices, that is. Because I couldn’t believe how “real” they sounded. Listen to the intro to this episode and tell me what YOU think. Then find the little samples of producer Jim Mullen’s voice later in this episode! I’m still wrapping […]

The Power of Local Advertising and Impactful Reach: Premion & Mirror Digital

May 13, 2025May 13, 2025 E.B. Moss Comment is Closed

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It’s two exclusive conversations in one episode! During the recent #possible2025 conference in Miami* I conducted two short insider interviews that were long on advertising industry insights. Peter Jones, VP of Revenue at Premion, explained why local advertising is booming, the importance of data-driven strategies, and how omnichannel measurement is revolutionizing campaign attribution Then, Sheila […]