Wendy Lund CCO of HealthAtWPP on Marketing Womens Healthcare

Marketing Women’s Healthcare is Win-Win

Wendy Lund isn’t just a powerhouse in healthcare marketing — she’s also a longtime family friend, thanks to her working alongside my sister Lisa years ago — also in healthcare marketing — then becoming neighbors and “besties.”  As a result, I also know Wendy is a longtime advocate for women’s health, and is as passionate […]

Claudia Romo Edelman, guest on Insider Interviews with E.B. Moss

Claudia Romo Edelman on Reaching ALL Humans

Did you know being “Hispanic” is not a thing in Europe? Just ask Claudia Romo Edelman. While living in many countries — as a Head of Public Relations for the World Economic Forum, to a Marketing Professor in Geneva — she was simply Mexican, no different from how her friends from Venezuela or Guatemala were […]

Carl Fremont On Brand – and On Demand: Epi 11

Back in January I had the good fortune to get seated next to someone I’ve long admired — Carl Fremont — on our return flight from CES. If you’ve been to CES you know it’s non-stop learning about what’s trending. And my non-stop flight next to Carl made for even more learning as we recapped […]