April 2020 – Insider Interviews: With Media & Marketing Experts

The Why and How of B2B Podcasts – a 15 Minute Download

April 29, 2020April 27, 2020 E.B. Moss Comment is Closed

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Those tracking the uptake of podcasting, such as Triton, Edison Research and Podtrac, have encouraged advertisers to embrace the medium, especially since it hit critical mass of 100 million+ monthly listeners! But what about brands who want their OWN podcast for B2B purposes? In 15 minutes I’ll walk you through the WHY and the HOW […]

The Scoop on TV Today from a Data/Research Exec’s POV

April 22, 2020April 21, 2020 E.B. Moss Comment is Closed

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As VP of data and research for NYI – the ad sales interconnect in the country’s biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. And, at a time when the world, literally, is […]

The Scoop On Growing Brand and Work Relationships…Even From Home

April 8, 2020April 8, 2020 E.B. Moss Comment is Closed

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Ironically, at a time when we cannot physically touch, adding a human touch is more essential than ever — especially at work, even while we WFH. I turned to Erica Keswin, a “workplace strategist,” bestselling author and advisor to major companies aiming to improve performance by improving relationships. There are plenty of tech stack suggestions […]

The Scoop from Shelly Palmer on WFH Tech and Keeping Connected

April 1, 2020April 1, 2020 E.B. Moss Comment is Closed

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One of the smarter ideas I’ve had recently was to invite the even smarter Shelly Palmer to guest on this episode of the Insider Interviews podcast. I had an ulterior motive: I’d been challenged by my work-from-home (WFH) tech set up and he is the go-to guy for keeping us all on point. Palmer, of […]