Month: November 2023

Guests Chris Pizzurro, Principal, Leap Media Group, and Michele Fino, Head of Branded Entertainment at Crackle on Epi 14 of Insider Interviews with E.B. Moss

Leap Into Engaging Branded Entertainment

E.B. Moss Comment is Closed

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Can branded entertainment be “bingeable?” If it’s engaging and the characters are relatable! What if no one watches? They will if that branded content is made — then promoted — by Leap Media. That’s what I learned from speaking with Chris Pizzurro, Co-Founder and Principal of Leap Media Group, and Michele Fino, Head of Branded […]

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Broadcast AND Streaming: The Power Duo of Local Advertising

E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 26:32 — 36.9MB) | Embed

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When you think about it, national advertising can definitely build awareness — or brand equity. But as Keith Kazerman, President of Locality Streaming pointed out, every purchase made actually occurs LOCALLY.  Hmm. There was a lot more food for thought in Episode “lucky” 13 when I sat down with Keith and his counterpart, Ann Hailer, […]

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