Episodes – Page 5 – Insider Interviews: With Media & Marketing Experts

Bonus: Tech, Sounds, and Observations at CES with ThoughtLeaders

January 17, 2024January 17, 2024 E.B. Moss Comment is Closed

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I strolled CES with thought leaders David Berkowitz, founder of Serial Marketers, AIMG and FOAF, Jeff Minsky, Founder, Mediawhizards, LLC, and longtime media sales pro, Kathy Newberger. In this bonus episode, we touched on a wide range of topics shaping the future of the industry…and covered some literal miles, too. We compared firsthand experiences, some […]

Bonus: Previewing ‘24: E.B. Moss and Cynthia Nelson on Media Trends and Takeaways

January 8, 2024January 8, 2024 E.B. Moss Comment is Closed

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Kicking off 2024, my fellow podcaster – but really more known as the expert in shoppable video, Cynthia Nelson – turned the mic on me, inviting me to guest on her show “Let’s Talk About Live Shopping.” Being in the hot seat myself was instructive as I thought back to the many takeaways of my […]

Claudia Romo Edelman on Reaching ALL Humans

December 12, 2023December 11, 2023 E.B. Moss Comment is Closed

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Did you know being “Hispanic” is not a thing in Europe? Just ask Claudia Romo Edelman. While living in many countries — as a Head of Public Relations for the World Economic Forum, to a Marketing Professor in Geneva — she was simply Mexican, no different from how her friends from Venezuela or Guatemala were […]

Leap Into Engaging Branded Entertainment

November 14, 2023November 14, 2023 E.B. Moss Comment is Closed

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Can branded entertainment be “bingeable?” If it’s engaging and the characters are relatable! What if no one watches? They will if that branded content is made — then promoted — by Leap Media. That’s what I learned from speaking with Chris Pizzurro, Co-Founder and Principal of Leap Media Group, and Michele Fino, Head of Branded […]

Broadcast AND Streaming: The Power Duo of Local Advertising

November 1, 2023November 3, 2023 E.B. Moss Comment is Closed

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When you think about it, national advertising can definitely build awareness — or brand equity. But as Keith Kazerman, President of Locality Streaming pointed out, every purchase made actually occurs LOCALLY. Hmm. There was a lot more food for thought in Episode “lucky” 13 when I sat down with Keith and his counterpart, Ann Hailer, […]

NFL, Group Black and SXM on Adding the Human Element to Content

October 23, 2023November 3, 2023 E.B. Moss Comment is Closed

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In this bonus episode of Insider Interviews, captured during Advertising Week 2023, I spontaneously interviewed three impressive executives on how each injects the human touch to various aspects of culture in media: Sports, Multicultural and Podcasting content. First, Marissa Solis, SVP of Marketing for the NFL, discusses how the NFL is incorporating AI to generate […]