Peter Jones of Premion on how Local Advertisers Win with CTV - Insider Interviews Ep 44

How Local Advertisers Win With CTV, Sports & Smart Curation – ft. Premion’s Peter Jones

Peter Jones, who heads up Revenue at Premion, returns to Insider Interviews (see Ep 38) to educate us on the shifts in local TV advertising in a streaming-first world — and how small businesses can compete with national brands, with greater access to sports inventory, and why measurement actually matters! Learn what “context” really means […]

The Reinventionists: Doug Olson & David Adler on Personal & Publishing Evolutions

How can mentoring lead to a whole new career? How do dinner conversations and AI come together to drive entrepreneurship? How are some people changing the world as they change gears? Talk about REINVENTION! Well, I did. Meet two more honorees of the Folio: awards named to the Hall of Fame, in this “two-fer” episode […]

E.B. Moss Interviews Jim McKelvey on predicting business disasters and brand matches, practical inventions, media innovations, and a world with plastic-free diapers!

Jim McKelvey: Disruptive By Design

What do glassblowing, fintech, and plastic-free diapers have in common? One brilliant disruptor: Jim McKelvey. I had the privilege of interviewing Jim McKelvey, the award-winning, Amazon-beating polymath who co-founded Square (now Block) with Jack Dorsey. But calling him just a fintech entrepreneur or a computer scientist would be like calling Leonardo da Vinci just a […]

From ‘Digibabble’ to Digital Reality: Sable & Paskalis on Marketing News for 2025

For my 2025 kickoff of Insider Interviews marketing luminaries Lou Paskalis and David Sable joined me for one of the most candid conversations on the media and ad world that cuts through the “digibabble” – the term David famously coined a few years back. We moved from their personal passions (don’t get David started on […]

Another Parry with USA Fencing’s Phil Andrews: Bonus Replay

I’m heading off to the Sports Business Journal’s 25th annual celebration tonight (11/22), toasting “40 Under 40” in Sports Marketing, which includes the CEO of USA Fencing, Phil Andrews. So, in homage, and since his triumphant return from the Olympics and Paralympics which took place after this recording, I’m sharing a replay of our Insider […]

Marathon Marketers: A Bonus Run Thru the TCS NYC Marathon Expo

In a fast run through the Javits Center prepping for 120,000 visitors, here’s a BONUS episode with exclusive behind-the-scenes conversations with sponsors of the TCS New York City Marathon! Thanks to NY Road Runners – the creator of the largest marathon in the world — I spontaneously interviewed five lead NYRR partners about why these […]