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Tom Webster with the Insider Scoop on Audio Research

August 27, 2020August 27, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 31:28 — 43.7MB) | Embed

Tom Webster, SVP of Edison Research, describes his job as “telling the stories of numbers.” He definitely make numbers come alive, and he’s a great storyteller overall. So you’re generally okay with Tom as your guest if you didn’t discuss podcast topics in advance. My industry acquaintance may be self-effacing, but he has a steel […]

Marketing NPR – The Insider Scoop from CMO Michael Smith

August 13, 2020August 13, 2020 E.B. Moss Comment is Closed

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Michael Smith joined National Public Radio as chief marketing officer at a time when the nation — and the world — had just entered crisis mode. In addition to adapting to his new job he’s needed to shift the company’s marketing message, outreach and the very stance the brand has taken over the past years. […]

Podcast Prognostications At and Around RAIN’s Global Summit – with Brad Hill: Epi 14

July 31, 2020 E.B. Moss Comment is Closed

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This episode is made up of two discussions about podcasting: A casual conversation with RAIN News president, Brad Hill around fun moments from the industry and projections for its success… and a more formal discussion — actually a few segments grabbed from RAIN’s Global Podcast Leadership Summit. Insider Interviews host, E.B. Moss was the moderator […]

Lawrence M. Kimmel: Direct (Marketing) from the Heart – Epi 13

July 16, 2020July 16, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 29:54 — 41.1MB) | Embed

How do you circulate a message that even the Pope shares — and ultimately get 2 billion impressions across hundreds of countries around the world? Ask Lawrence M. Kimmel. His Rung-UP team created the #WeRemember campaign for World Jewish Congress. What marketing advice would this former Chairman of the Direct Marketing Association give politicians to […]

Lantigua-Williams with the Scoop on Launching a Podcast Company

July 2, 2020July 2, 2020 E.B. Moss Comment is Closed

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Get the “insider scoop” on how to dive in to creating a place in the podcasting world. The talented Juleyka Lantigua-Williams, Founder/CEO of Lantigua Williams & Co., an award-winning and Peabody-nominated digital media studio, walked us through her anxiety through her achievements. While she’s humble enough to just describe herself as someone who builds teams […]

Carl Fremont On Brand – and On Demand: Epi 11

June 18, 2020June 17, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 37:05 — 51.0MB) | Embed

Back in January I had the good fortune to get seated next to someone I’ve long admired — Carl Fremont — on our return flight from CES. If you’ve been to CES you know it’s non-stop learning about what’s trending. And my non-stop flight next to Carl made for even more learning as we recapped […]