addressability – Insider Interviews: With Media & Marketing Experts

Blake Hebert of Premion on Insider Interviews Epi 49

Changing Perceptions in CTV Advertising: Insights from Premion’s Blake Hebert

March 9, 2026March 7, 2026 E.B. Moss Comment is Closed

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CTV advertising may come with its share of acronyms and moving parts, but about 70% of advertisers say they plan to increase their investment in it, according to the latest industry survey from Premion. Blake Hebert, Premion’s Sr Dir. of Publisher Operations, isn’t surprised by that momentum. But he also knows marketers still face challenges […]

Bonus Insider Interviews with Women in Media at CES

She-Cam Interviews with Women in Tech at CES: A Bonus Episode

January 22, 2026January 22, 2026 E.B. Moss Comment is Closed

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It’s a fast but mighty 20 minute bonus episode of Insider Interviews! Took my “she-cam” on another* spontaneous journey through the Consumer Electronics Show (CES 2026) to speak with six different women, of six different tech and media areas. They provided first-hand insights on #AI, content, and advertising. These industry leaders span audio, advertising and […]

Trends in Out of Home Media: Being Everywhere with OMG President Jill Schnitt

October 4, 2024 E.B. Moss Comment is Closed

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I connected with Jill Schnitt, President of Omnicom’s Outdoor Media Group (OMG), to explore how they’re connecting with audiences on every step of the customer journey through innovative uses of Out of Home (OOH) and Digital Out of Home (DOOH) media. Jill shares insights on everything from how her team leverages programmatic Digital Out-of-Home (pDOOH!) […]

The News on News, Brand Safety and Media Buying

January 23, 2024January 23, 2024 E.B. Moss Comment is Closed

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CES (now an acronym, but AKA the Consumer Electronics Show) has grown beyond just a cool tool and tech showcase to being a place ripe for conversations on cool marketing and ad tech. It was a watershed moment for the attendee count of my media industry cohort, with many remarking that it was like a […]

Broadcast AND Streaming: The Power Duo of Local Advertising

November 1, 2023November 3, 2023 E.B. Moss Comment is Closed

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When you think about it, national advertising can definitely build awareness — or brand equity. But as Keith Kazerman, President of Locality Streaming pointed out, every purchase made actually occurs LOCALLY. Hmm. There was a lot more food for thought in Episode “lucky” 13 when I sat down with Keith and his counterpart, Ann Hailer, […]

Why Nicolle Pangis Recommends Balanced TV Advertising and a Balanced Home Life

May 9, 2023April 5, 2024 E.B. Moss Comment is Closed

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Nicolle Pangis is an evangelizer of balance: between linear and digital television advertising, between tech and creative, between quality data and privacy. And balance between work and life. It’s the “ands” that drive her – apropos the company name of TV ad sales platform, Ampersand, where she has been CEO for the past five years. […]