advertising – Page 12 – Insider Interviews: With Media & Marketing Experts

Understanding TV Ad Targeting – “Precision + Performance” with A+E’s Heftman

March 5, 2020March 7, 2020 E.B. Moss Comment is Closed

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These days, every video provider is looking to land ad dollars with a one-two punch of broad but targeted reach for brand awareness, matched with proof of performance — or business outcomes — via addressability or attribution. A+E Networks calls the combo “Precision + Performance.” In this bonus episode of Insider Interviews I thought it […]

Introducing Insider Interviews with E.B. Moss

March 4, 2020March 5, 2020 E.B. Moss Comment is Closed

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I’m a radio brat. We hijacked the common military slang for those who moved around a lot. In our case it was my Dad getting hired and the next bigger radio market…and the next bigger radio market. So, being “raised in radio” explains a little about the origins of this podcast – interviewing those in […]